Natalie Newsom

Defines overall marketing strategy for the portfolio optimized to both sales and customer goals. Execute integrated marketing plans that leverage a mix of tactics and messaging executed via digital, social media, email, events, PR, and content marketing to support growth of; business, corporate brand, and owned/partner brands.

Led the strategy and execution of integrated marketing programs from strategy, creative development, testing, production, execution, post campaign analysis and in season optimizations to ensure delivery on objectives for Neiman Marcus, Horchow and 200+ brand partners. • Strategically aligned content strategies, brand partnerships and their marketing goals to the right customer groups to drive demand and brand partner co-op revenue forward resulting in a 40% increase in co-op collection YoY. • Created new digital & physical channel opportunities that maximized customer engagement & brand awareness and drove incremental investment from brand partners. • Collaborated on brand positioning, contributing to inspiring creative briefs and executions to ensure communication consistency across channels. • Partnered on performance marketing and digital strategies that deliver traffic driving business targets for both NM and Brand Partners. • Formulated and managed an annual marketing operating budget for key areas in addition to managing a revenue pipeline and financial forecasting for the marketing pyramid. • Lead the promotional marketing team, strategy, financial forecasting, and competitive analysis for Neiman Marcus and Horchow.com • Lead a high performing and engaged Marketing team of 18, mentoring and aiding in their professional development. • Collaborated with cross-functional teams (operations, creative, analytics, finance, production, media, PR, legal) to ensure successful completion of projects on time, within budget, and on strategy.

-Responsible for understanding the needs of the luxury retail consumer to develop innovative, integrated marketing programs to drive topline sales and achieve executional excellence for Neiman Marcus stores, NeimanMarcus.com and Horchow.com -Partner cross functionally to conceptualize, build and execute on key product launches, campaigns and large-scale partnerships to drive revenue and bring market value to both brands -Leverage data insights to develop and execute marketing strategies that maximize engagement, retention and lifetime value -Play a critical role in building the overall promotional strategy for Neiman Marcus by calculating YOY impacts on promotions, analyzing past performance and customer data -Develop, manage, track and report on forecasts, demand and budget impact for 300+ promotions per year -Assist in managing the annual marketing budget -Plan and execute a/b testing initiatives relating to personalization, product management and promotional effectiveness -Selected as key member of the Digital Asset Management initiative, formed to create a platform to house the company’s creative content in a centralized location to improve workflow -Recognized as a Marketing All-Star for exemplary performance in the Sales Associate Email optimization program

Responsible for leading the development and implementation of all marketing and social media initiatives.

Responsible for supporting business profitability and visibility through in store events, national and social media coverage, promotions and marketing tools for the Last Call and Cusp divisions of Neiman Marcus Develop and execute strategic editorial plans to support seasonal collections, key business goals and technology advancements for stores Foster close relationships with vendors, corporate and local executives to ensure an effective process for event planning and execution to meet pre-determined KPI’s Coordinate with the Last Call Marketing team to continually optimize a holistic social media strategy and calendar that effectively informs and engages the client

Responsible for developing and facilitating integrated Omni Channel marketing programs to address traffic and sales goals for Neiman Marcus stores. Divisions of responsibility include Designer and Precious Jewelry, Beauty, Gift Galleries, Men’s, NM restaurants and Cafes. In addition to supporting business needs of internal and external partners including merchants, stores, executives and vendors.

The primary function of this role is to support store profitability through events. Responsibilities included community outreach, media partnerships, internal and external communications. Produce, host and style fashion shows and work with luxury designers and vendors.

In this position I was responsible for managing the Laura Mercier business by analyzing daily numbers to calculate brand and associate goals. Increase customer communication through SAEmail, calling campaigns and events. Other responsibilities include processing the vendors MOS, price changes, RTV’s, and store transfers, merchandising. Analyzing sell-off and stock turnover.