Natalie Mazer

Provide Strategic consulting to Brands who are looking to bring advertising in house.

• Established and built a data science innovation lab that is integrated across the whole organization. • Led the team in three main areas of focus: (1) data-driven product development from concept to production in collaboration with key business units, (2) acted as a business insights consultant providing advanced analytics and recommendations across all internal business units as well as for external clients, (3) troubleshooting system-wide issues from the Customer Support team.

• Defined a product development process that fits the organizational structure. • Worked with the team to develop a long-term roadmap that is in-line with the product vision. Guided the team through the entire product life cycle, including: end user discovery sessions, envisioning, requirements writing, prototyping, and implementation. • Consulted external clients on their global marketing and advertising strategy and strategic partner relationships.

• Led the transformation initiative to define the roadmap for Videology to become a self-service enterprise platform. • Drove the integration of LucidMedia tech stack into the Videology tech stack. • Drove the integration of the Collider tech stack into the LucidMedia tech stack.

• Drove operational strategy and oversaw day to day operations of the Display group, while working with counterparts to integrate the team into the overall organization. Provided cross training across business units. • Drove international expansion for the Display and Mobile Display offerings. • Provided strategic and pricing support to the Sales organization for Display and Mobile Display.

• Instrumental in turning the company around to position it for acquisition by reinventing the platform and the execution process. • Drove innovation on the platform and product offerings: o Redefined the way the platform was setup in order to support performance campaigns, blending the machine and the human element. o Defined features that made our platform competitive in the marketplace, even though our human capital is small compared to our competitors. o Defined tools that enabled ease of campaign setup and execution. o Reporting & Insights for effective campaign optimization to advertiser’s desired goals. • Created a blue print for Account, Ad Operations and Yield Management teams. Laid down the guidelines and checks and balances for flawless execution with optimal efficiency and results. • Provided strategic recommendations and guidance to the Sales team to help pitch and position the product. • Facilitated on-boarding of clients onto the platform and provided continuous support from a technical perspective. • Managed data and supply partnerships. • Increased renewal business from zero to 80%

MediaMath was named “Best in Category” for the AlwaysOn On Media Top 100 Private Companies in 2010 http://alwayson.goingon.com/permalink/post/34216 http://www.mediamath.com/pressrelease-MediaMath-Expansion-Aug2009.html • Provided strategic recommendations and guidance on all issues pertaining to Yield during the inception of the campaign (pre-sales and RFPs, sales gating, pre-launch setup, etc) to get on a path of campaign success and profitability. • Developed and executed campaign launch strategies across all supply and data sources. • Conducted ongoing yield management, i.e. performance, pacing, and profitability for each campaign depending on individual goal across exchanges through testing and optimization. o Consistently exceeded business quarterly performance goals for the last two quarters • Worked with Account and Clients to help them understand “why” behind campaign performance and provide insights on campaign adjustments for success. • Identified new opportunities for growth and support Account teams in finding ways to grow revenue. • Developed insights and custom analysis for the external clients. Ran custom tests for the clients. Improved analytics tools and developed best practices for the team.

• Provide strategic thinking and analysis working with external vendors, marketing, technology, and modeling teams to optimize online product offers. Use of real-time behavioral targeting, web analytics, profitability modeling, and risk exposure control led to 17% increase in value per acquisition. • Provided recommendations and aligned internal partners and external vendors to integrate changes in the Paid Search channel saving 48% of marketing investment while increasing profitable acquisitions by 10% and decreasing risk of default. • Perform ad-hoc analysis and guide internal partners and leadership on topics ranging from impact assessment of underwriting risk changes, to identification and business value assessment of strategic targeting opportunities, to test design and troubleshooting. • Analyze small business card-member base, test results, current economic environment, and product construct changes to determine acquisition pricing and backend decision risk cut-offs and price points. • Leverage SAS, SQL, and Excel to investigate card portfolio trends and drive initiatives. Educate partners on use of analysis tools to leverage online and offline data to optimize campaigns and drive profitable results.

• Worked with clients to identify and resolve potential issues in meeting flight-test safety requirements • Provided computational solutions to customers from grid generation to flow solution analysis • Enhanced fluid solver code to allow for greater accuracy and flexibility for custom solutions

• Research Topic: Active control of separation from a circular cylinder • Publications: AIAA-2006-3190; IMECHE2004-62528, 2004 EFFC Conference Proceedings • Teaching Experience: Masters-level Mixing Layer Laboratory • Research Sponsor: BAE Systems, Overseas Research Scholarship Award • Honors and Recognitions: 1st Prize Winner, ASME Young Engineers Paper Contest • Fellowships: Spencer Wilks Fellowship, Zonta International Amelia Earhart Fellowship, Royal Aero. Soc. Aerospace Speaker’s Travel Grant, Royal Academy of Eng. Travel Grant • Selected to Recruit Top Talent in Norway and England for Imperial College

Awards: Spencer Wilks Fellowship (2004), Overseas Research Scholarship Award (2004-2006), 2004 ASME Young Engineers Paper Contest 1st Prize Winner, Zonta International Amelia Earhart Fellowship (2004), BAE Systems (2003-2006), Royal Aero. Soc. Aerospace Speaker’s Travel Grant (2006), Royal Academy of Eng. Travel Grant (2006). Teaching Experience: M.Sc. Mixing Layer Lab demonstrator (2003 – 2006) Publications: AIAA-2006-3190, IMECHE2004-62528, EFFC Conference Proceedings (2004)

Awards: James J. Slade Scholar (2002 - 2003), Melvin Green ASME Scholarship (2002), USAA Natl. Collegiate Eng. Award (2003), 2nd Best Senior Design Project (2003), Consulting Engineers' Council of NJ Scholarship (2001), The National Dean’s List (1999-2000), Auchter 1912 Scholarship Award (2000), NAWC Scholarship Award (2000), Dean’s List (all semesters) – Rutgers, Tau Beta Pi Honor Society, Certificate of Academic Achievement (2000) – Rutgers, NAWIC Scholarship Award (1999,2000), All-American Scholar (1999), NJ State Teen Arts Outstanding Achievement Award (1999), Atlantic County Anthology of Selected Work (1999)