Natalie MacPhee

Natalie MacPhee

Brand and Digital Marketing Specialist @ Brahmin Leather Works

About

I am a creative, yet strategic marketer who is consumer, data, and brand obsessed. 7+ years of CPG marketing experience spans multiple key areas from brand strategy & storytelling to e-commerce digital marketing via progressive email & SMS channels at notable global brands, such as Timberland, DC Shoes, and Volcom. With additional experience in public relations, influencer, and event marketing, I have an eye for conceptualizing and executing dynamic 360 marketing campaigns. Integrating strategy, creativity, and data analytics to achieve success at reputable brands fuels my drive and passion for marketing. I have a strong background focused on the intersection of culture, fashion, wellness, and athletics. If you would like to connect, please reach out via LinkedIn DM.Core Values: Empowerment, Communication, Positivity, Excellence

Country

United States

City

Newport

Industry

Management Consulting

Skill

Marketing, Leadership, Public Speaking, Social Media, Marketing Strategy, Entrepreneurship, Event Planning, Teamwork, Time Management, Lifestyle Brands

Experience

Brahmin Leather Works

Brand and Digital Marketing Specialist

Brahmin Leather Works

LinkedIn
2024-5 - Present · 2 yrs 5 mos

Brahmin has been designing luxury handbags that spark confidence in the people who carry them for over 40 years. They are known for quality craftsmanship, in-house design, and timeless handbags. Their croc-embossed Melbourne leather has been a signature since their start in 1982 and is well-loved for its one-of-a-kind texture. The result: a collection of timeless, luxurious pieces that bring elegance to everyday life.

Natalie MacPhee Marketing

Digital Marketing Consultant

Natalie MacPhee Marketing

2023-9 - Present · 3 yrs 1 mo

Orange County, CA

Digital Marketing Consulting for small business entrepreneurs specializing in email marketing strategy. I help empower entrepreneurs to feel confident in their email marketing efforts. I work 1:1 with clients covering topics such as personalized email auditing, building foundational streamlined processes, and developing robust email campaign strategies. I teach my clients the marketing funnel, AI copywriting prompts, and email marketing best practices. Clients have ranged from home cleaning services, wellness nutrition coaches, and personal brand building services.

Liberated Brands

Digital Marketing Associate - Email and SMS (Volcom)

Liberated Brands

LinkedIn
2023-5 - 2023-9 · 5 mos

Costa Mesa, California, United States

Liberated Brands

Email Marketing Specialist (DC Shoes, Element, VonZipper, Dot Dash)

Liberated Brands

LinkedIn
2021-4 - 2023-5 · 2 yrs 2 mos

Huntington Beach, California, United States

Liberated Brands is a global leader in the sport, outdoor, and lifestyle apparel industry, boasting a 30-year history of connecting with consumers through a relentless focus on brand cultivation, sports marketing, and immersive storytelling. Their portfolio of brands includes Volcom, Billabong, Quiksilver, Spyder, RVCA, Roxy, Honolua, and Captain Fin. Previous brands I worked for were under Boardriders, with a brand portfolio of Roxy, Billabong, RVCA, DC Shoes, Element, Quicksilver, VonZipper, Dot Dash

Timberland

Digital Marketing - Email Coordinator

Timberland

LinkedIn
2020-11 - 2021-4 · 6 mos

Stratham, New Hampshire, United States

Timberland

Public Relations Assistant

Timberland

LinkedIn
2019-12 - 2020-11 · 1 yr

Supported the NORA brand marketing team build powerful seasonal campaigns across brand marketing, public relations, and influencer efforts. Key Highlights: - Planned and executed Timberland’s first virtual Fall 2020 PR Media Preview Event - Lead and launched Timberland's first micro-influencer program - Helped develop and launch Timberland's first TikTok marketing campaign

Fuse

Brand Strategy Marketing Coordinator

Fuse

LinkedIn
2019-1 - 2019-7 · 7 mos

Burlington, Vermont Area

Key Highlights: - Launched client, TikTok's, first brand ambassador creator program and helped develop the foundation of creator content on the app Fuse is an independent agency made up of the most experienced staff in teen and young adult marketing. Fuse creates authentic brand engagement for teens and young adults.

Fuse

Experiential Marketing Intern - Events

Fuse

LinkedIn
2018-6 - 2018-8 · 3 mos

Burlington, Vermont Area

Fuse is an independent agency made up of the most experienced staff in teen and young adult marketing. Fuse creates authentic brand engagement for teens and young adults.

Cranmore Mountain Resort

Marketing Intern

Cranmore Mountain Resort

LinkedIn
2016-12 - 2017-1 · 2 mos

North Conway, New Hampshire

Rhode Island School of Design

Senior Clothing Design Model

Rhode Island School of Design

LinkedIn
2015-9 - 2016-5 · 9 mos

Providence, Rhode Island

Education

Roger Williams University

Roger Williams University

LinkedIn

Bachelor of Science: Marketing, Professional and Public Writing Minor

Natalie MacPhee's Contact Information

Email

******@***.com

Phone

(**) *** ****

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