Natalie Lockhart

Group Vice President - Strategy, Customer Insights and Digital Experience @ Sally Beauty

About

Dynamic full P&L leader with experience in transforming operating models and building differentiated organizations. Results oriented and data driven. Skilled at managing large and complex teams in rapidly changing environments. Adept at value creation in both growth and turnaround businesses. Trusted advisor to CEO, known for navigating ambiguous situations and solving complex problems. SELECTED ACHIEVEMENTS - Drove development and execution of long-range strategy for Neiman Marcus Group in highly volatile post COVID environment - Led turnaround of $400M Salon business at JCPenney. Drove 13 consecutive quarters of growth after nearly 10 years of declines. Full P&L responsibility with a team of over 11,000 associates nationwide - Delivered improvements in employee engagement in various roles/organizations. Refined organizational structures to drive efficiency and increase employee satisfaction - Experience in companies at all growth stages including pre-IPO, Public, Private Equity

Country

United States

City

Dallas

Industry

Retail

Skill

E-Commerce, Personalization, P&L Management, Leadership, Operations Management, Strategic Influence, Digital Strategy, Crisis Management, Strategic Planning, Cross-Functional Team Management, Corporate Strategy, Board Presentations, Key Performance Indicators, Forecasting, Management, Strategic Financial Planning, Merchandising, Finance, Strategy, Merchandise Planning

Experience

Chief Strategy & Digital Officer

Sally Beauty

2023-6 - Present · 3 yrs 4 mos

Denton, TX

Collaborative and Innovative leader. Responsible for eCommerce, CRM, Consumer Insights, Analytics, Corporate Strategy and Business Development for a multi-branded organization. Drives revenue growth, profitability, and operational efficiency. Integrates digital transformation initiatives to drive growth online and in store. Member of Senior Leadership Team. CEO Direct Report.

Senior Vice President - Strategy & Growth Execution

Neiman Marcus

2020-10 - 2022-9 · 2 yrs

Member of the Executive Leadership Team accountable for growth and transformation of Neiman Marcus and Bergdorf Goodman. Drove development, prioritization and execution of omni-channel growth strategy

Vice President Transformation

Neiman Marcus

2019-10 - 2020-9 · 1 yr

Dallas/Fort Worth Area

Multifaceted Transformation role with responsibilities for cost savings, strategic initiatives, business response to COVID and corporate governance

Vice President - Soft Home

JCPenney

2019-2 - 2019-10 · 9 mos

Vice President - Salon

JCPenney

2015-8 - 2019-2 · 3 yrs 7 mos

Led turnaround of the Salon business. Drove 13 consecutive quarters of growth after nearly 10 years of declines. Full P&L responsibility with a team of over 11,000 associates nationwide.

Director, Advanced Analytics & Merchandise Strategy

JCPenney

2014-8 - 2015-8 · 1 yr 1 mo

• Delivered data driven analysis to influence decision making at the executive and Board levels • Leveraged multivariable testing to reduce risk and improve outcomes • Led cross functional collaboration to identify and deploy growth opportunities

Director - Financial Planning and Analysis (Sterling Partners Accelerator)

First Choice Emergency Room

2012-8 - 2014-8 · 2 yrs 1 mo

• Led Financial Planning and Analysis through rapid growth and successful IPO • Interfaced with investors and lenders • Managed cash flow on a short and long term basis