Natalie Jackson

• Spearheaded field and account-based marketing strategies across Southern Europe, enhancing market penetration. • Collaborated with product marketing and sales teams to tailor AI-driven banking narratives for local markets. • Designed and executed thought leadership initiatives and go-to-market positioning for key strategic themes. • Orchestrated high-profile executive events, managing budgets to ensure measurable ROI on pipeline growth.

• Spearheaded the development of a comprehensive marketing plan to enhance brand awareness and drive lead generation for Sustainable Finance solutions. • Collaborated with Product and Sales directors to create lead-generating activities, significantly increasing the sales funnel. • Executed targeted outreach campaigns and educational programs, effectively informing the audience about products and services.

During this time I have also enrolled in a diploma program to further my studies in digital and social media marketing.

• Maximized business revenue by developing and executing strategic marketing initiatives aligned with company goals. • Increased revenue through innovative inbound marketing, email, and social media campaigns. • Oversaw budgeting and pricing management to enhance operational efficiency. • Collaborated with global marketing teams and partners to launch successful campaigns and events.

• Spearheaded marketing initiatives for Siemens Healthineers services across Africa, enhancing partner solutions. • Collaborated with sales teams to execute strategic plans, driving growth and optimizing resources. • Awarded the Siemens Strategic Campaign Implementation Award within nine months for exceptional policy development.

• Developed and executed comprehensive marketing and business development strategies for a new hospital launch. • Managed relationships with specialists and GPs across Gauteng, North West, and Limpopo to drive patient referrals. • Achieved all business targets while minimizing operational costs through effective budget management. • Organized successful marketing and PR events, including serving as media relations contact for the 2010 Soccer World Cup.

• Spearheaded the development and execution of the Go-To-Market Plan for GE Healthcare Services across Sub-Saharan Africa, enhancing strategic alignment with regional and global directors. • Conducted comprehensive training for local and regional sales teams, focusing on marketing actions, pricing strategies, and effective customer engagement techniques. • Collaborated directly with sales teams on customer interactions, gathering market feedback to continuously refine marketing strategies, resulting in improved service offerings.

• Spearheaded the conceptualization and management of marketing strategies for Morningside Hospital, enhancing brand visibility. • Managed a diverse marketing budget, ensuring effective allocation for internal and external communications. • Developed and executed a comprehensive newsletter, improving internal communication and engagement among staff.

• Managed customer relationships and account management for diverse healthcare products, enhancing client satisfaction. • Spearheaded the launch of the Diabetes Pen and Stillnox MR in South Africa, driving impactful media campaigns. • Developed and executed comprehensive marketing collateral for disease education programs, increasing brand awareness.

Internal & External Communications, Marketing, Client Relations, Event Management, VIP Client Assistance, Media Liaison, Doctor Relations

The course focuses on all campaign aspects around digital marketing. Lead high-performing digital marketing campaigns, implement and optimize integrated strategies that are customized for your audiences.