Natalie King

As an SEO Specialist in Recruitment Marketing, I focus on optimising career websites for big brands to ensure they attract the right talent at the right time. By utilising data-driven strategies, technical expertise, and an understanding of search engine algorithms and LLMs, I help organisations enhance their employer branding and maximise their visibility in search results. My role includes: - Conducting comprehensive SEO audits of career websites to identify areas for improvement. - Implementing on-page and technical SEO strategies to drive organic traffic and improve job discoverability. - Collaborating with customers to align optimisation efforts with their talent acquisition objectives. - Keeping up-to-date with search engine trends to deliver innovative solutions.

Analysing digital systems and reporting on this information to enable the identification of new and improved solutions and opportunities for streamlining. Providing support in delivering the best use of digital systems across the School to facilitate clear, consistent and effective communication with stakeholders and enhancing user experience. Working with the marketing, admissions and development teams to create and share content using digital systems, providing brand stewardship and promotion of the School.

Using on page and off page SEO techniques to reach more audiences, including keyword research, updating metadata, indexing pages, establishing citations and building links. Assisting the planning of a social media strategy considering the audience, overall campaign message, frequency of promotion, creative imagery and key objectives. Managing content and assisting with the development of a client's rebrand on WordPress and creating engaging social media content using Canva.

Due to the pandemic, the school in Valencia where I was working closed, therefore I continued teaching English online remotely.

In September 2019 I pursued a personal ambition to learn Spanish, travel, and experience life in a different culture and therefore temporarily moved to Valencia to teach English. This experience, although cut short due to Covid19, enabled me to enhance valuable skills, particularly communication, resilience and adaptability; all of which have helped me grow personally and professionally.

Providing intelligence to senior business directors regarding public affairs, strategic research and analysis. Identifying, researching and providing analysis of long-term opportunities and challenges in relevant markets. Managing relationships with political bodies including the Cabinet Office, DfT, the Whitehall and Industry Group and the Industry and Parliament Trust and providing political and economic analysis.

Creating unique copy and publishing internal and external articles. Preparation for Skanska’s annual conference, researching and preparing content and assisting with script writing for the senior management team.

Communicating critical information to project staff, building relationships with customers and stakeholders. Project managing a volunteering scheme at the Waterloo Action Centre. This project required understanding the client's requirements, proposing and delivering a campaign that would improve the Centre and also increase their social media and online presence. As a result of the campaign, the building was refurbished, there was an increase in traffic to their social media pages and the staff were more competent in using them. Established an efficient data management system for both the administration team and the health and safety team.

Marketing and advertising local businesses for the Christmas Fayre magazine created on InDesign. Communicating critical information between parents and school staff.

Developed excellent customer service and communication skills as a supervisor at Waitrose St. Albans and Nottingham (student transfer), multi-tasking in a busy environment and working flexibly across various sections. Efficiently engaging with customers, understanding their values, solving problems and ensuring they felt cared for throughout their experience in the store.

Analysis of the 2014 Budget provided for Parliamentary Assistants. Attended and provided scrutiny about a debate on the Ukraine crisis led by the then Foreign Secretary. Composed and circulated a report on the Bangladesh All-Party Parliamentary Group.

Extensive research skills developed throughout, including a dissertation regarding current affairs: ‘Sovereignty is What States Make of It: A Critical Analysis of the Discourse Regarding the Construction of National Sovereignty and its Threat from the EU’