Natalie Zec

Created social content (graphics and copywriting) for a portfolio of 32 client accounts, developing customized social strategies and content across Facebook, Instagram, and LinkedIn. Reinforced each client’s unique identity and messaging using tools including Canva, Meta Business Suite, and Hootsuite, with support tools in like AI (ChatGPT, and developed internal resources).

Supported Creative and Coordination teams in producing and scheduling social media content across platforms, pulling analytics and organizing data for over 90 clients. Oversaw paid post promotions and optimized page layouts to boost audience reach and brand visibility.

Supported traveling customers and continued regulars across both storefronts to foster a fun, kind, and enjoyable shopping experience.

Delivered attentive customer service to 300+ daily visitors during high-volume tourist seasons, enhancing satisfaction with tailored staff pick fliers, helping diversify and intrigue reader’s choices. Partnered with marketing team to expand engagement on email campaigns and Instagram, contributing to increased visibility.

Directed social media initiatives across Facebook and Instagram, writing and sharing 3 weekly posts using Hootsuite, strengthening brand recognition. Supported daily office operations including client communications, payment processing, and record organization to maintain an efficient workflow.

Designed print and digital materials including marketing flyers, event posters, and brand assets for multiple campus departments. One project included working with a team to rebrand the Young Authors Camp, where my logo was selected and we all worked on creating further promotional materials and brand identifying concepts.

Worked across lighting, costume, and stagecraft teams, optimizing collaboration and ensuring project milestones were met for the 2 overlapping show timelines. I worked on setting fixtures, assistance in set building, and running needed materials across the teams during work days. Then, alongside my minor coursework, I supervised the lighting team directly for one show, ensuring varying levels of technical crews produced efficient execution during both rehearsals and live shows.

Fulfilled material printing and organization for the School of Business, alongside delivering mail, selling course materials, and managing building office supplies.