Natalie Webber

-Provided support to the lead instructor and students in various aspects of the course. -Graded assignments and exams. -Answered questions in regard to assignments or retail management concepts.

Selected as one of seven students for a highly selective luxury marketing program. Gained firsthand insights from professionals in the luxury marketing sector and from eminent Penn State University marketing instructors. Presented thorough marketing strategy plans to businesses including Bollman Hats, Coty, REDOUX, and Estee Lauder.

PINK Campus Rep Program -Promoted the PINK brand on my college campus and within the surrounding community. -Organized and hosted on-campus events. -Created social media content to promote PINK products and events.

Promoted the NRF's virtual events to Penn State students. Created and managed the NRFSA at PSU's social media pages. Acted as a liaison between the NRF and the students of Penn State. Helped recruit students to join the NRF and to apply for the NRF's events and scholarships.

I observed various buyers on market days in New York City. Created weekly style sales reports for use in vendor meetings. Analyzed and predicted patterns that had an impact on purchasing choices. Contributed to the development of assortments and categories that best fulfilled the needs of market customers.

Magnified Bumble through social media presence to create unique conversations about the brand via our key marketing outlets. Connected with student leaders, trendsetters, and influencers on campus to drive awareness for Bumble. Built awareness around key programming and events to drive participation and attendance.

At this position, my customer service skills and organizational skills are being used by helping students find out about upcoming events and student involvement organizations on campus.

This was a 6-month program where I was a college ambassador for Qatch. I gained essential knowledge through this position; I enhanced my marketing skills, content creation skills, and graphic design skills. This position was important to me because it was my first time getting paid to create content for a company.

I gained entrepreneurship experience and marketing experience through selling my clothing online. This side hustle for me was very important and taught me how to flip clothing and sell it online to make a profit. I learned how to market clothing to ensure it sells, customer service skills, and organizational skills when it came to keeping orders organized.

Gained sales experience, retail experience, customer service experience, and leadership experience. This job was important to me because of the connections I made and the skills I honed through helping customers on a day-to-day basis. Awarded the "Respect" award at this position for setting the example of respectfulness in the workplace. Promoted twice to Experienced Leader where I was given a leadership role and was able to train new employees.

Current student pursuing a Marketing degree, in the Jacobs Fellows Luxury Marketing Program. Earned a Behrend Honors Program certificate and is involved on campus through the Fashion Society and through being the campus media manager for Bumble.