Natalie Sischy
Chief Executive Officer @ Province Apothecary
About
Natalie Sischy is a results-oriented professional with 15 years experience in the CPG industry implementing strategic business plans for beauty brands. Natalie graduated with a Bachelor of Commerce degree from McGill University followed by 8 years in various sales and marketing roles with L'Oréal. Following her time at L’Oréal, Natalie launched beauty brands in the US market with Luxury Brand Partners in strategic management, operations and sales roles. Natalie joined Revlon in 2014 where she managed the Shoppers Drug Mart business and led Marketing Strategy and Execution. In 2015, Natalie embarked on an entrepreneurial endeavour partnering with Founder and holistic aesthetician Julie Clark. As CEO and Co-Owner, Natalie has helped grow the organic skincare brand Province Apothecary into a leading all natural skin care brand in North America. Retail partners include Credo Beauty, The Detox Market, Goop, Whole Foods and Neiman Marcus. Natalie has a proven track record of motivating cross-functional teams to achieve business objectives.
Canada
Toronto
Health, Wellness & Fitness
Sales & Marketing, Cross-functional Team Leadership, Retail Category Management, Strategic Planning, Analytical Skills
Experience

Customer Business Development Manager, Market Strategy and Execution
Canada
Led team in Market Strategy and Execution. Primary accountabilities include: •Development and implementation of channel & customer in-market strategies •Overseeing and managing internal processes to improve planning culture •Create selling tools to strengthen CBD's go-to-market capability

Customer Business Development Manager - Shoppers Drug Mart
Canada
•Responsible for developing, executing and monitoring Revlon business plans at Shoppers Drug Mart •Managed team of analysts to ensure accurate business reporting •Build joint business plans and achieved YTD results over delivering JBP KPI’s

National Account Manager
Canada
Managed L'Oréal Paris Skincare business at Walmart Canada: •Led the implementation of business plans with forecasting accuracy •Responsible for marketing spend and managing annual budget with tight controls •Developed and implemented sales strategies and promotional programs •Analyzed sales data, Category trends and shopper insights resulting in increased sales

Category Captain Colour Cosmetics Category, Walmart Canada National
Canada
Advised and managed Cosmetics Category at Walmart Canada: •Key advisor to Cosmetics Buyer •First person in L'Oréal Canada to hold this position for the organization •Presented L’Oréal’s Category Beauty marketing and sales expertise to Walmart’s senior executives •Analyzing sales trends helping develop strategies to grow Walmart's beauty business

Key Account Manager
Canada
Managed national Ombrelle business at Walmart Canada: •Prepared and implemented business plans •Delivered motivational presentations to the sales force at National Sales Meetings •Analyzed ROIs to ensure maximum return on investment for all spending activity

Retail Marketing Specialist
•Co-ordinated and executed projects amongst marketing, sales, purchasing and finance •Managed budgets in excess of $3M •Participated in Head Office marketing strategy and decision-making meetings •Customized national marketing plans to account specific opportunities for national retailers •Developed a best practice ‘Sales Fundamental Report’ analyzing market activity •Headed design and implementation of marketing material for L'Oréal division including POP display material, flyer ads, sales booklets, prepack displays and in-store visual

Sales Representative
Canada
•Managed and grew sales territory achieving sales growth ranking 1st in province •Recipient of L’Oréal top sales representative competitions •Negotiated secondary location displays, increasing sales and visibility for brands •Developed comprehensive monthly in-store activity reports for marketing teams •Initiated and developed a sales rep training manual that was implemented nationally

Category Management Specialist
Canada
•Collaborated with ACNielsen to develop business category review presentations •Analyzed market trends ensuring optimal sequencing resulting in category growth •Responsible for drawing planograms for national retailers allocating space based on market share
Natalie Sischy's Contact Information
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