Natalie Shmulik

Head of Innovation & Partnerships @ JPG Resources - Food & Beverage Innovation

Country

City

United States

Industry

Food & Beverages

Skill

Strategic Planning, Non-profit Management, Fundraising, Executive Leadership, Business Strategy, Nonprofit Organizations, Strategic Thinking, Food Marketing, Large-scale Event Planning, Branding Research, Branding Ideas, Writing, Strategic Intelligence, Food Service Operations, Product Innovation, Event Management, Food, Blogging, Marketing, Social Media

Experience

Head of Innovation & Partnerships

JPG Resources - Food & Beverage Innovation

2025-11 - Present · 11 mos

Advisory Board Member

SXSW

2025-9 - Present · 1 yr 1 mo

Adjunct Professor

Boston University

2022-9 - Present · 4 yrs 1 mo

Chief Strategy & Incubation Officer

ICNC

2022-1 - 2025-5 · 3 yrs 5 mos

Chief Executive Officer

The Hatchery Chicago - Food Business Incubator

2018-1 - 2025-5 · 7 yrs 5 mos

Food Business Consultant

The Hatchery- Food Business Incubator (KIDC)

2016-1 - 2018-1 · 2 yrs 1 mo

Greater Chicago Area

Editorial Contributor

Food Entrepreneur

2019-1 - 2023-12 · 5 yrs

Food Incubator Consultant

NWC Food Incubator (Food Business Incubator, Shared Kitchen, Corporate Events, Film/Video Venue)

2013-9 - 2015-12 · 2 yrs 4 mos

Evanston, IL

Consultant

EvyTea

2013-2 - 2014-9 · 1 yr 8 mos

Greater Boston Area

-Drafted business model -Spearheaded company rebranding project: including updating and recreating company name, mission statement, business plan, logo, labeling and production. -Expanded retail suppliers by over 50% -Reduced material cost by 52% and increased overall company sales -Generated media attention in reputable publications including The Boston Globe and Edible Boston. -Extended regional and national presence through participation in trade shows, contests and improved social media campaign.

Marketing Intern

The Food Loft

2012-8 - 2012-12 · 5 mos

Freelance Food Writer

Longo's

2010-5 - 2012-12 · 2 yrs 8 mos

Loft and Demo Coordinator

Longo's

2010-5 - 2011-9 · 1 yr 5 mos

Store design and culinary seminar coordinator (Loft experience) Hired and trained over 20 top-rated new chefs for Loft cooking classes Worked with premium food brands to market their products through use in cooking classes, in-store demonstrations and Longo publication recipes Marketing and culinary event design for large companies including HSBC and Public Health by Responsible for all designs and delegations of in-store food demonstrations