Natalie D.

As a brand consultant, provide marketing strategies and other services for foreign beauty brands to enter the China market.

Marketing communication；social media, PR. Online operation; offline store management. Event management

- Integrated Marketing strategy & planning - Brand marketing strategy （Brand/Product positioning，merchandising，pricing，distribution，etc.） - Ecommerce (Multi-platform strategy,, Operation, Promotion, etc) - Offline marketing (Multi-channel strategy,Retailer collaboration, Resource exchange) - Digital marketing (Social media, Digital campaign, KOL collaboration, Advertising, WOM, Interaction engaging) - PR & Events (Event organization, In store interaction, Media experience tour, Media seeding, Brand & Product exposure, Editorials) - Forecast，order and inventory control - A&P / P&L control

Responsible for the marketing and dissemination of more than 30 foreign brands in baby care industry, ie. I PINCO PALLINO. Silver Cross.etc. Including but not limited to-promotion planning and execution of brand activities -I PINCO PALLINO's self-media platform operation -planning and execution of offline direct store activities -Coordination of live broadcast activities of YEEHOO Tmall flagship store -work closely with the brand and other trade partners and cross funtion department to make sure each new launch activiy can be executive -Media/shopping malls/celebrities and KOL relationship maintenance

Manage local marketing（Guangdong & Chengdu） issues including promotion plan of retail counter，counter development，counter image supervision and inventory management. Be responsible for the sales and marketing and brand developing of Hasbro in Guangdong retail channel. Manage local marketing team administration issue.

Incharge the development of fragrance brands including Cartier，Roberto Cavalli，Trussardi，Chopard，Vivienne Westwood -Planning new product launching calendar，sales &,marketing & training strategy of China & HK market。 -Planning channel budget and sales target, execute the channel plan according to company strategy and value -Communicate with Principal and work with sales and marketing to ensure outstanding implementation of above plans, thereby maximizing effectiveness of the marketing investment - To cooperate with all region sales to develop promotions for each channels - Promote the brand through promotions and event platform - Monthly sales & marketing analysis - Point of sales materials management - Overall control of A&P budget;

Assist Brand Manager to operate the perfumy brands including VERSACE MOSCHINO MONTBLANC JIMMY CHOO ZEGNA STELLA & NICKEL Assist Brand Manager to set up Brand's annual sales incentive plan Assist Brand Manager to draft the launching plan for New product Assist Brand Manager to control the A&P Assist Brand Manager to set the regional sales target Assist Brand Manager to set Media Plan,and ccollected the clippings Assist Brand Manager to order product and materials by month Assist to scheme Brand's PR event/ annually dinner party and other mega event or road show. To set up the merchandising guideline for counter and Promotion To examine and approve the promotion plan from regionals To translate the press release and training files for new product To analyze the Brand's sales To Supervise regionals' monthly sales,and urge to achieve the target. To follow up the production of POSM To set the GWP plan for each brand annually To approved the GWP request and arrange POSM for regionals。