Natalia Yamnitskaya

DSP manager • Engaged in global collaboration, serving clients from the USA, Canada, Europe, the Far East, and South America. • Guiding new customers through the onboarding process and offered continuous support. • Planned and managed client campaigns for optimal performance and desired results. • Analyzed data and created reports to monitor vital metrics and assess campaign efficacy. • Engaged in customer meetings to comprehend their objectives, aspirations, and obstacles.

• Engaged in global collaboration, serving clients from the USA, Canada, Europe, the Far East, and South America. • Guiding new customers through the onboarding process and offered continuous support. • Planned and managed client campaigns for optimal performance and desired results. • Analyzed data and created reports to monitor vital metrics and assess campaign efficacy. • Engaged in customer meetings to comprehend their objectives, aspirations, and obstacles.

• As a digital traffic manager, helped media project divisions increase website traffic and implement digital strategies according to KPIs. • Analyzed website traffic of the media project divisions using Excel, Google Analytics, and a company’s system (parallel to AdKernel/Adfox/AdRiver). • Controlled relations with barter partners. • Created concepts for native advertising publications together with designers and editors, leveraging content writing and editing skills, and controlled traffic plans for them. • Held cross-department collaboration, including customer success, support, product, finance, and marketing. • Main achievements: traffic analysis and strategy for two brand-media projects: Pets.mail.ru (Purina) & Curious.ru (Chanel), leading to successfully meeting KPIs of those projects.

- analyzed website traffic of the media project divisions - controlled relations with barter-partners - performed as digital traffic manager to help media project divisions to increase website traffic and implement digital strategies

Developed and implemented digital strategy for the project Increased the amount of active project’s followers (from 1000 to 5000 active users from all over the world) Created and implemented a motivation system (gamification elements) for the users who regularly generated content for the agency Held an event for the active users from Russia, Belarus and Ukraine in Moscow, planned and implemented educational and entertaining program for the participants Conducted joint projects with russian telecommunication company Rostelecom - active project participants, who won contests, went with the help of Rostelecom to cover events on the Olympic Games, on board the Kruzenshtern sailboat (London and Sochi).

Professional retraining for 204 hours.