Natalia Vavilina

making sure Meiro's lead generation machine works and delivers results

helping companies identify gaps and opportunities in their marketing efforts, with a focus on the funnel. key areas include lead generation, content strategy, paid search, paid social, and ABM.

navigated the end-to-end soft launch of a data integration solution to validate product-market fit, gather industry feedback, and establish initial partnerships and connections.

in charge of lead-gen digital campaigns for PLEX (smart manufacturing platform for automotive & food bev industries) in EMEA region

Sharry is a workplace experience platform providing secure and smooth mobile access to workplaces and A-class office buildings. • Full event management of all CRE, Security and workplace trade show booths and attendances in EMEA and US regions, as well as owned seminars, conferences with key partners and clients, and owned webinars. Budget management from A to Z including reporting. • Working closely with the sales team and providing them with necessary assets, content, presentations, merch, and outreach campaigns. • Organize and held internal workshops on topics of brand guidelines, tone of voice, and development of key target personas & positioning. • Monthly newsletter to key target groups, and special campaigns. Content writing & social media management of key social networks. Ad hoc: Award submissions, partnership announcements, market research.

VOS.health is a mental health app, which is downloaded by 1,350,000+ people worldwide. The app offers guided journaling, mood tracking, daily affirmations, community events, and breathing exercises. As a part of the VOS.health team, I was an all-in-one Marketing Manager, who was responsible for multiple activities & individuals primarily in the area of retention and acquisition. Together with my marketing team and external freelancers, I’ve managed to take of the following activities: • Email Marketing (creating user automation flow from scratch, maintaining bi-weekly newsletters to all users, and communicating special promotions). • Content and Social media marketing Creating & managing in-app content and blog post section. Boosting user retention with the right content strategy. Executing the strategy through main social media channels. • Community Management (managing a private Facebook community group, get in touch with mental health ambassadors & influencers co-organizing community events, and preparing special campaigns to support various mental health claims) • Product Development Working closely with the product dev team, helping to discover new features based on the market demand, and improving user retention and conversion. Responsible for product localization to EMEA markets and Russia. • Influence Marketing Sourcing Youtube & Instagram influencers to increase brand awareness & traffic, negotiating deals, agreeing on concepts and publishing conditions, and managing budgets across markets. Ad hoc: Internal marketing processes, hiring, preparing press releases, B2B events & content preparation

Simple Hardware is a Czech IoT startup company delivering cool, affordable, and reliable IoT Sigfox-based hardware devices with extra-long battery life worldwide. As a part of the team, I was responsible for key communication channels and the planning & execution of marketing activities, such as: • Content Management Process Webpage content management, SEO-friendly blog posts & use case copywriting, visual content creation, redesigning e-shop and main home page. Managing the company’s LinkedIn and Twitter accounts. Consistent email marketing automation and single send on a monthly basis. • Online & Offline Event Marketing Two seasons of webinar series from scratch. From its planning, content creation, coordination between speakers, promotion, email marketing, follow-ups, etc. Explore more at simplehw.eu/webinars • Google AdWords (PPC & Remarketing), analyzing key metrics across chosen markets & competition. • Working within a global ecosystem with 50+ countries Communication with key stakeholders and partners to plan and collaborate on special worldwide campaigns, gathering product reviews, and co-hosting events. • Delivering active reporting, analyzing key metrics, and marketing KPIs, and planning further actions. Working closely with the sales department on client requests.

Planning and executing marketing activities for one of the best Sigfox based IoT platforms. -> Platform Translation into the Russian language -> Managing social media, blog section, and monthly newsletter -> Organizing online events & webinars -> Managing listings on partner's platforms

Cloudronics is passionate about building cloud services by harnessing the power of IoT sensors. Our Expertise includes Cloud Services Development, Deployment and Maintenance, Mobile application development around the Cloud services based on customer requirement for all Major platforms. Being a part of the team I have been mainly responsible for the digital marketing department of the company. ➲ Strategising and generating plans on building business for the company ➲ Develop new business opportunities, implement research and networking. ➲ Developing and maintaining various business strategies, targeting and marketing activities ➲ Daily management of social media channels, such as Facebook, Twitter, LinkedIn, Instagram. ➲ Developing content as needed and establishing content schedules, setting goals and measuring effectiveness ➲ Content editing with Adobe Creative Suite ➲ Engagement with audience, potential customers ➲ Creating and updating content strategy ➲ Researching industry trends ➲ Data analysis for further enhancement or change to web page development, SEO and lead generation ➲ Supervising, recruiting and implementing all relevant marketing promotional activities that will help to meet targets. ➲ Developing new client relationships via networking, market research, and trade shows ➲ Providing customer support and manage client expectations ➲ Developing a marketing strategy with a commercial focus to generate leads and drive sales ➲ Leading a marketing team ➲ Expanding the company's services and establishing marketing department

Major: Marketing Principles of Marketing, E-marketing and selling in the digital economy, Digital marketing communications, Service management and marketing, Customer Intelligence and Customer Relationships (CRM, customer-centric strategies); etc Minor: Finances; Economics; Intercultural management; Supply Chain management, Human Resource Management, Project Management, Innovation Management etc.