Natália T.

Responsible for brand strategy, portfolio management and P&L for the Outdoor & Recreation division in Brazil, overseeing three brands: * Coleman – outdoor brand with more than 120 years of heritage, recognized globally for camping and outdoor equipment * Contigo – one of the most recognized hydration brands in the U.S., known for innovation in drinkware * Invicta – leading Brazilian brand in thermal products Key highlights: Led the rebranding of Invicta, a 75-year-old Brazilian brand, repositioning it to connect with younger consumers while preserving its heritage. * Define brand and portfolio strategies aligned with retail and eCommerce growth. * Led the Coleman collaboration with Netflix in Brazil, inspired by Stranger Things, connecting the brand with pop culture and expanding its relevance with new audiences. Newell Brands is an $8.3B global consumer goods company, manufacturing and marketing products that support everyday life.

Responsible for marketing, product management, trade marketing and eCommerce strategy for the brands **Invicta, Coleman and Contigo in Brazil. Led initiatives focused on portfolio development, brand positioning and go-to-market strategies across retail and digital channels. Main responsibilities included: * Portfolio strategy and product roadmap development * Go-to-market planning and product launches * Trade marketing and retail activation strategies * eCommerce growth initiatives * Cross-functional coordination between marketing, sales, product and supply team Newell Brands is a $8.3B global consumer led, innovation powerhouse manufacturing and selling products that delight consumers.

Responsible for portfolio structuring and product launch strategies in Brazil, focusing on premium solutions for the construction and design segments. Worked closely with global product and marketing teams to adapt portfolio strategy and communication to the Brazilian market. Defined product roadmap and brand positioning, balancing innovation and profitability. Key contributions: * Led portfolio strategy and launch planning for premium kitchen and bath solutions * Partnered with global product marketing teams to localize product positioning and campaign execution * Supported entry into new channels, strengthening presence in specialized resellers and specification networks * Adapted global campaigns to the Brazilian market while maintaining brand consistency * Worked cross-functionally with commercial and product teams to ensure strong go-to-market execution Kohler Co. is a global leader in kitchen and bath design and manufacturing, with a strong presence in premium architecture, design and hospitality segments.

Worked on product and marketing strategies across a broad portfolio including **Coleman, Contigo, Invicta, Abu Garcia, Penn, Bubba, Sevylor and USPCC. Developed product and market strategies focused on growth, profitability and portfolio optimization. Key responsibilities included: * Monitoring market trends and competitor activity to guide product development * Leading cross-functional product development workflows with internal teams and external suppliers * Developing cost-reduction initiatives through financial analysis and feasibility studies * Repositioning product lines and rationalizing the portfolio, eliminating unprofitable SKUs and improving margins * Building market scenarios to support pricing, demand forecasting and market share growth * Supporting product launches through press relations and promotional initiatives * Providing strategic insights to leadership on market trends, competitors and key accounts * Managing the full product lifecycle, including launches and discontinuations

Worked on marketing initiatives across multiple brands including **Invicta, Coleman, Abu Garcia, Penn and Bubba. Supported marketing strategy development, market analysis and product initiatives across the portfolio.

Supported the development and execution of marketing strategies for brands with more than R$200M in annual revenue, working across integrated initiatives including trade marketing, digital, CRM, ATL and BTL campaigns. One of the key projects was contributing to the creation of Plena, from strategic foundation to launch, with positioning developed by Troiano Branding and the official launch at FEICON, the largest construction trade show in Latin America.

Administrative support role in hospitality operations, responsible for office coordination and guest service processes.