Natalia Reyes

• Own and lead the Operations function end-to-end, ensuring teams, processes, and performance scale with the business. • Evolve the operating model across People and Customer Operations, driving scalability, efficiency, and alignment with business objectives. • Partner with the executive team to translate strategy into execution, strengthening performance, accountability, and cross-functional collaboration. • Lead people, performance, and operational initiatives to support sustainable growth in a fast-paced, remote-first environment. • Define and track key operational and people KPIs, enabling data-informed decision-making and continuous improvement. • Design and implement processes that enhance team effectiveness, leadership capability, and organizational clarity.

• Partner with the C-suite to drive talent planning, leadership development, and long-term organizational strategy. • Lead the HR team within Customer Operations, driving people-focused strategies that enable business growth, scalability, and cultural alignment across diverse markets. • Oversee KPIs to ensure continuous improvement and strategic impact. • Champion a culture of recognition, empowerment, and meaningful impact across the organization.

• Act as a strategic HR partner to high-growth startups, designing people-focused solutions that support business expansion, team structure, and cultural alignment across diverse markets. • Collaborate with global clients across different industries, advising on talent acquisition, leadership fit, and long-term HR strategies. • Translate client objectives into people strategies, contributing to organizational effectiveness, workforce scalability, and leadership development. • Design and implement culture and engagement initiatives that promote employee retention, performance, and internal mobility. • Lead end-to-end executive recruitment processes, ensuring strategic alignment between talent, business goals, and team dynamics.

• Spearheaded the Employee Retention and Organizational Culture Program for Latam, later scaled globally and adopted as a flagship initiative to drive engagement and long-term growth. • Drove strategic HR initiatives that contributed to Latam surpassing business targets by up to 110%, fostering a high-performance culture and aligning talent strategies with key commercial objectives. • Designed and launched leadership development programs, enabling internal mobility and reinforcing the company’s talent pipeline. • Developed training frameworks that enhanced cross-functional collaboration and fostered a culture of continuous learning and career progression. • Led cross-regional HR projects based on data insights to improve employee experience, organizational effectiveness, and business alignment. • Drove strategic sourcing and headhunting efforts across Latam, securing top-tier talent to support regional expansion.

• Partnered with business leaders to align HR strategy with Latam growth goals, driving initiatives in performance, engagement, and talent planning. • Supported regional expansion by leading workforce planning and organizational design efforts in high-growth markets. • Led key projects to improve employee experience and retention, using data insights to drive continuous improvement. • Contributed to leadership development and internal mobility by identifying high-potential talent and supporting succession planning. • Recognized as Employee of the Month for leadership, innovation, and impact in building a growth-driven, people-first culture.

• Designed and executed talent acquisition strategies to attract high-impact professionals across Latam, playing a key role in building teams that fueled the company’s regional growth. Acted as a strategic advisor to hiring managers, aligning recruitment efforts with business goals and market dynamics. Led proactive sourcing campaigns, leveraging data, employer branding, and market insights to identify hard-to-find talent and create robust, future-ready pipelines. Championed a candidate-centric experience while optimizing hiring processes to ensure agility, quality, and cultural fit.

• Acted as a bridge between HR and Marketing, leading initiatives to strengthen internal culture, employer branding, and employee engagement. • Designed and executed campaigns that aligned organizational values with external brand identity, enhancing both talent attraction and internal cohesion. • Leveraged culture audits and engagement metrics to develop data-driven strategies that improved communication, team belonging, and purpose-driven work environments. • Built the foundation for a career in People by integrating design thinking with HR initiatives focused on culture, communication, and employee experience.