Natalia Osipova

Senior User Acquisition Manager @ Nexters ($GDEV)

About

User Acquisition manager with over 6 years of professional background with a proven track record of experience. I have demonstrated the ability to drive results through my analytical skills and creative mindset. Experienced in GameDev, FinTech and EdTech industries. Major channels are Google Ads, Apple Search Ads, Microsoft (Bing) Ads.

Country

Serbia

City

Belgrade

Industry

Computer Games

Skill

Tableau, Mobile Advertising, Google Ads, Google Analytics, AppsFlyer, Apple Search Ads, Bing Ads, Firebase, Sensor Tower, Similar Web, Ahrefs, Qlik Sense, Microsoft Power BI, Microsoft Excel

Experience

Senior User Acquisition Manager

Nexters ($GDEV)

2024-11 - Present · 1 yr 11 mos

Senior User Acquisition Manager

Kodland

2023-10 - 2024-11 · 1 yr 2 mos

Belgrade, Serbia

- Launch and manage campaigns in Google Ads; - Planning, executing and analyzing user acquisition campaigns in Europe, MENA, LatAm, Indonesia; - Track and report on key metrics on a regular basis KPIs (CPA, CR, CAC, ROAS); - Conducting A/B tests to compare the performance of different ad variations and landing pages; - Brainstorm new creative ideas and analysis of existing, interact with the in-house design team to increase key advertising metrics; - Analysis user behavior data to identify growth areas.

Senior User Acquisition Manager

FBS

2022-9 - 2023-10 · 1 yr 2 mos

Belgrade, Serbia

- Plan, set up & launch worldwide campaigns in different performance channels such as: Google Ads, Apple Search Ads, Bing Ads, Yahoo Japan, Criteo; - Optimization & scaling of advertising campaigns to achieve KPI; - Analysis and monitoring campaigns' performance using AppsFlyer, Google Analytics 360, Google Analytics for Firebase & internal BI tools; - Competitive analysis using different sources such as Sensor Tower, Similar Web & others; - Collaboration with the analytics, localisation and product teams to drive performance; - Participation in forming effective landing pages to optimize user flow efficiency; - Participation in the development of performance creatives with the design team.

User Acquisition Manager

FBS

2020-6 - 2022-9 · 2 yrs 4 mos

PPC specialist

SPb Media

2019-4 - 2020-6 · 1 yr 3 mos

St Petersburg, Russia

- Launch and scale web campaigns in Yandex.Direct & Google Ads; - Media planning and results estimation for B2B and B2C clients of various business fields; - Measurement and reporting of campaigns' performance; - Campaigns' optimization on daily basis using analytics tools such as: Yandex.Metrica & Google Analytics; - Creation of custom clients' reports and dashboards using MS Excel & Power BI; - Creation of ad texts and banners.