Natalia Mushkaterova

As a Communications Business Partner, I build long-term relationships with key departments, advise top management and leadership teams on communication strategies and solutions. Additionally, my functional focus includes external communications. 1. Working with the media to create a positive information field around the company: commentary work with the media, providing information about the company, administrative support in the organization of filming at the production sites of the company, the organization and conduct of press tours. 2. Media Monitoring – Tracking the information landscape 3. Implementation of PR-campaigns aimed at increasing awareness and confidence in the corporate brand and product brands among target audiences (consumer, doctor, pharmacist). 4. Implementation of social projects of the company. 5. Creation of information materials: information about the company, press releases, company news, comments of experts of the company, etc. 6. Support of up-to-date content on the corporate website of the company, creation of special projects. 7. Speaker Promotion – Facilitating the participation of company spokespersons in business events. 8. Speech-writing 9. Building long-term partnerships with key departments: - Supply Chain & Procurement - Portfolio Development & Medical Support - Technical Operations (two production sites) Providing communication support to enhance their visibility within the company through tailored communication plans. 10. Creation of the corporate newspapers for the production site's employees

1. Implementation of PR-campaigns aimed at increasing awareness and confidence in the corporate brand of the company among target audiences (consumer, doctor, pharmacist). 2. Working with the media to create a positive information field around the company: commentary work with the media, providing information about the company, administrative support in the organization of filming at the production sites of the company, the organization and conduct of press tours. 3. Implementation of social projects of the company. 4. Creation of information materials: information about the company, press releases, company news, comments of experts of the company, etc. 5. Support of up-to-date content on the corporate website of the company, creation of special projects.

1. Implementation of PR-campaigns aimed at increasing awareness and confidence in the corporate brand of the company among target audiences (consumer, doctor, pharmacist). 2. Working with the media to create a positive information field around the company: commentary work with the media, providing information about the company, administrative support in the organization of filming at the production sites of the company, the organization and conduct of press tours. 3. Communication support of social progects of the company.

PR manager In the field of Corporate PR - Creation of informational materials (press releases, information about the company, biographies, news for website etc.). - Development and implementation of media events (press-breakfasts, press-conferences, press-tours). - Interaction with media: processing requests, providing company information. - Development and implementation of social projects. - Interaction with the head office in Budapest on PR activity. In the field of Internal PR - Planning of internal corporate edition Richter.RU, writing the materials, editorial proofreading, layout control. - Communication with company's employees by preparing and distributing a weekly newsletter. - Participation in development of internal portal of the company, planning and creating content: writing news and useful articles on professional topics, initiation of communication on the forum, creating polls. Working on the SharePoint platform. - Creation of the unified corporate culture through the implementation of various projects, events, actions, competitions. - Speech-writing for company speakers. Achievements: - Implementation of the social project Women Health Week Gedeon Richter. It was awarded by 10 prestigious prizes, among them: PROBA IPRA Golden Awards 2016 (St. Petersburg), Public Relations Global Network (Lisbon) and Eventiada Award (Moscow), IPRA Golden World Awards (Sofia). - Participation in the creation of the book "The whole truth about hormones: sex, beauty, health, career" (initiated by Gedeon Richter).

• Creating stories for the Medical program "Doctor on duty" (NTV in the Morning): developing topics, organizing and conducting filming, writing story texts. • Production: search for experts, locations, and story characters. • Coordination of montage.