Natalia Gouzerh

Project launch and development for large household appliances. Web: www.evelux.ru. Work with factories, marketing analysis, financial and product planning, development of collections of household appliances (washing and drying machines, refrigerators, ovens, microwaves, hobs, kitchen hoods, built-in appliances). Sales market: Russia. Sales channels: kitchen studios, online platforms, offline stores in Moscow and Russian regions. Factory location (OEM location): Türkiye, China, Italy.

Weissgauff private label in Tehnostudio internet hypermarket OEM start-up project, small and big built-in domestic appliances. Web: www.weissgauff.com German legend creation and brand awareness growing; - Strategy, Planning & Budgeting: budgeting process on channel and customer lever, follow up of budget achievement, forecasting, statistics analysis. - Marketing Management: ATL, BTL, Digital, proactive PR usage, follow up competitors actions and proposing countermeasures, creation and follow up of trade marketing programs in co-operation with Sales. - Developing of product matrix, cost-effective, product cycle and quality control. - Operational management and production control in China, Europe, Turkey, active search of countermeasures and new sales potentials, regular market visits. - Artworks and POSM production and creation, copywriting and i-net content, staff and customer trainings.

British manufacturer and distributor of small household appliances. Web: www.binatone.com Analysis of external marketing environment, market monitoring, analysis of the data (Comcon, Euromonitor, Goskomstat); - Analysis of the competitive environment (price monitoring, new categories, analysis of competitors’ offers ); - Creation/selection of product according to requirements of the marketing environment; - Creation of package, POS and POSM-materials; - Forecasting and the analysis of sales, - Brand Positioning, work with agencies; - Testing, pricing, launch to the market; - Product Management for Russian Federation and the CIS, UK and South Afriсa (about 100 SKU), interaction with the manufacturer concerning quality improvement, formation of optimum assortment, pricing, launch of new products; - Promotion (ATL&BTL), preparation and participation in carrying out of marketing activity; - Creation of presentations, offers for sales department, site management, client support; - Carrying out of trainings on production; - Managing work of Assistant/Junior Product Manager

Printing and office equipment, import and sales, B2B, B2C. Groups of goods: laminators, binders, cutters, shredders and expendable materials. Market and competitor analysis, pricing, forecasts, promotion activities. Close cooperation with suppliers from Taiwan, China, Germany, Russia. Operative interaction with sales department, warehouse stocks support, trainings for staff and clients. Group sales increased by 30% Optimisation of expendable materials matrix, sales rose up to 52%.

Background support of foreign companies offices: logistics, cleaning services, office and stationery equipment supply, temporary staff. KAM responsibility, sales strategy and advertising development. I have developed a successful system of direct stationary supply by the catalog. Sales rose up to 20% in the company's turnover. *** Ключевые слова LinkedIn Keywords: Sales, Marleting, Manager, Director, LinkedIn Top 100, Open Link, Openlink, Openlink (LION), LION, L.I.O.N., LION=LinkedIn Open Networker, accept your invitation, accept your invitations, accept your invite, accept your invites, accept all invitations, accept all invites, all invitations accepted, all invites accepted, welcome, welcomed, all invitations, all invites, all invitations, invite me, sed me an invitation, send me an invite, send me an In Mail, InMail me, connect to me, connect with me, let's connect, let's link up, link to me, link with me, email me, contact me, ngo, @hotmail.com. @gmail.com, @yahoo.com, @msn,com, accept al invitations, invite me, Open Networker, Networker, TopLinked, ONA, Power Networker, 5000+, 6000+, 7000+, 8000+, 9000+, 10000+, 11000+, 12000+, 13000+, 14000+, 15000+, 16000+, 17000+, 18000+, 19000+, 20000+, No IDK, Never spam. Social Networking / Social Media (via LinkedIn, Twitter, Facebook, YouTube, Google+, etc.). Маркетинг, Маркетолог, Digital-Marketing, Digital, Digital-Маркетолог, Интернет-Маркетолог, Опыт, Интернет-Маркетолог, Internet маркетинг, Продвижение, Соц Сети, Продвижение Вконтакте, VK, Продвижение Фейсбук, Facebook, Креативность, Повысить продажи, Планирование, Продакт-маркетинг, Продакт маркетинг, Product Marketing, Product Management, Продакт Менеджмент, Менеджмент, Управление проектами, Сроки, Импорт

Московский инженерно-строительный Университет Ранее - Московский инженерно-строительный институт (МИСИ). Экономический факультет, специализация - системы автоматизированного проектрования (САПР)