Natalia Cabrera Torres

General Manager @ Lékué

About

International Senior Executive with extensive global leadership experience across Sales, Marketing, Business Development and Strategy Formulation. Developing teams, channels and accounts, for the last 25 years. Long experience managing direct & virtual multicultural teams on organizations with focus on targets achievements, teamwork, and motivated teams. Extensive experience recruiting, managing, and developing accounts, alliances. In the last years I have also worked creating a direct-to-consumer strategy for the business with great success adapting, defining, and executing in fast-growing and changing environments. With strong marketing background and Executive MBA. Ability on budget and objectives definition and management skills. Passion, honesty, focus to execution, results and success, motivation, proactivity, and leadership.

Country

Spain

City

Sant Cugat del Vallès

Industry

Plastics

Skill

Dirección de equipos, Operaciones de venta, Ventas, Marketing estratégico, Marketing, Gestión de ventas, Para empresas (B2B), Transformación digital, Ventas y marketing, Liderazgo de equipos, Dirección ejecutiva, Estrategia de canales, Marketing omnicanal, Consumer Electronics, Product Marketing, Product Management, Competitive Analysis, Marketing Management, Product Development, B2B

Experience

General Manager

Lékué

2024-7 - Present · 2 yrs 3 mos

Barcelona, Cataluña, España

Reporting to the CEO of Bravantia, responsibilities include managing yearly and long-term budgets, responsible for business development and product and brand marketing plans managing the team, ensuring product quality, and push go-to-market strategies and overseeing KPIs.

Sales and Marketing Director Garmin Iberia

Garmin

2014-1 - 2024-5 · 10 yrs 5 mos

Barcelona y alrededores, España

Develop annual sales and marketing strategies for Garmin Iberia coordinating with the General Manager and Garmin. Setting sales goals and marketing strategies and execute based on profit margin. Coordinate sales and marketing team of aprox. 60 people. In between the main responsibilities include developing and implementing comercial and marketing strategies according to company goals, create business plans, look for new business opportunities and ensure the needs of existing customers are being met reporting to the CEO.

Marketing Director Garmin Iberia

Garmin

2007-1 - 2014-1 · 7 yrs 1 mo

Implement European brand strategy to market and support the marketing team in local distributors in Spain and Portugal. Main responsibilitites include develop and manage marketing budgets and implement marketing plans Help to increase brand presence through key media and develop brand’s in-store presence. Support the sales team with customer requirements. Managing team of 5 people.

Marketing Director Southern Europe

Targus

2005-12 - 2006-12 · 1 yr 1 mo

Developed and executed marketing plans and programs, in the short, medium and long-term to ensure the growth, profitability and expansion of company in the SE Region, supervised 4 trade marketing teams of France, Spain, Italy and Portugal.

Senior Manager of Product Management

Targus

2002-1 - 2005-12 · 4 yrs

Londres, Inglaterra, Reino Unido

Supervised the creation & implementation of annual Product Plans in conjunction with Global & EMEA Management Team. Implementation and delivery of the Product roadmaps of 10 segments against agreed sales/profit & margin target.