Nastasia Hachem

Leading the launch and growth of Match Cosmetics, a dynamic beauty brand in Saudi Arabia. Overseeing every aspect of the brand’s development, from product innovation to marketing, operations, and retail management, ensuring high-quality, accessible cosmetics tailored to local consumers. - Brand Strategy & Development – Defining and shaping the brand identity, ensuring alignment with market trends and consumer needs. - Product Innovation & Compliance – Managing the creation of high-performance makeup products, from formula selection to final packaging, while ensuring adherence to local regulations and safety standards. - Marketing & Consumer Engagement – Crafting marketing campaigns, driving brand awareness, and building a strong connection with customers. - Retail Management – Overseeing the performance of our own stores, ensuring an exceptional customer experience and effective sales strategies. - Operations & Supplier Management – Coordinating with manufacturers, suppliers, and logistics teams to ensure smooth execution from production to retail. - Sales & Business Growth – Developing pricing strategies, monitoring sales performance, and driving overall business success. - Customer Insights & Market Research – Analyzing industry trends, competitors, and consumer preferences to refine strategies. - Team Leadership & Coordination – Collaborating with designers, suppliers, and marketing teams to execute projects efficiently.