Nasser Altwijri

Overseeing the marketing operations at Heyazah Real Estate Development, leading the implementation of integrated marketing strategies that strengthen brand presence and drive growth across real estate projects. My role involves managing digital and offline campaigns, overseeing creative content and brand identity, organizing exhibitions and promotional events, and maintaining strong relationships with agencies and partners to ensure alignment with the company’s objectives. Key Responsibilities: •Develop and execute comprehensive marketing strategies and campaigns. •Lead and manage the marketing team while tracking KPIs and marketing performance. •Oversee paid advertising, digital campaigns, and ROI optimization. •Manage brand identity, creative direction, and promotional content. •Conduct market research and competitor analysis to identify insights and opportunities. •Plan and manage real estate exhibitions, PR events, and promotional initiatives. •Design and implement lead generation programs to drive qualified prospects. •Build partnerships with agencies and vendors to maximize reach and efficiency.

Marketing & Communications Manager I serve as the Marketing & Communications Manager at Kaden, where I lead integrated marketing efforts that support the company’s diverse portfolio of real estate and commercial projects. My role focuses on translating strategic objectives into clear and impactful marketing campaigns, with a strong emphasis on content quality, brand consistency, and customer experience. Key Responsibilities: • Leading the development and execution of marketing strategies across digital and traditional channels to support brand goals. • Overseeing the production of various content formats (video, design, copy) and ensuring alignment with brand identity. • Managing the Contact Center team, monitoring performance, improving response quality, resolving complaints, and enhancing customer experience. • Setting performance standards, tracking productivity, and ensuring compliance with internal procedures and policies. • Supporting continuous improvement by analyzing customer feedback and turning it into actionable development initiatives. • Coordinating with multiple internal and external teams to ensure the smooth and effective execution of campaigns and activities. • Promoting a customer-centric culture within the team through training, motivation, and ongoing guidance. I believe that marketing success is not just about reach, it’s about the depth of message and its connection to the customer experience from the very first interaction to the final touchpoint

• Supported project execution across scheduling, budget tracking, and site coordination • Assisted in milestone management to ensure on-time and within-budget delivery • Coordinated with contractors, suppliers, and stakeholders • Contributed to quality control and site compliance processes