Nasser Alshenaifi
GM of Events @ Government Expenditure & Projects Efficiency Authority | هيئة كفاءة الإنفاق والمشروعات الحكومية
About
A results-driven Communications and Events leader with 10+ years of experience across Saudi Arabia’s most prominent organizations including Saudi Aramco, STC, CST, and EXPRO.Proven track record in leading large-scale events, government relations, CSR programs, protocol management, and strategic communications with a strong ability to align organizational objectives with impactful public-facing initiatives.Key Highlights:• Executed 200+ international and local events and workshops• Managed 20+ high-level government events• Evaluated 500+ sponsorship and participation requests• Organized 400+ internal events Core Expertise:Event Management & Planning | Public Relations & Branding | Government & Stakeholder Relations | CSR & Sponsorship | Protocol Leadership | Budget & Financial Management | Team LeadershipB.S. in Marketing — University of Texas at San Antonio
Saudi Arabia
Riyadh
Telecommunications
Risk & Crisis Management, Public Relations & Corporate Communication, Protocol & VIP Management, Audience Engagement & Experience, Event Planning & Execution, Team Leadership & Development, Stakeholder & Vendor Coordination, Budget & Financial Management, Sponsorship & Partnership Development, Team Management, Stakeholder Engagement, Problem Solving, Internal Communications, Teamwork, Marketing, Social Media Marketing, Social Media, Marketing Communications, Advertising, Market Research
Experience

GM of Events
Riyadh, Saudi Arabia
• Spearheaded end-to-end planning and execution of large-scale internal and external events, ensuring alignment with strategic objectives. • Developed and implemented the annual events calendar, ensuring seamless scheduling and strategic prioritization. • Managed the budgets with a focus on cost optimization and financial accountability. • Collaborated with government entities, vendors, and strategic partners to ensure seamless event delivery. • Developed innovative audience engagement strategies that elevated event impact and organizational visibility. • Supervised cross-functional teams, fostering a high-performance culture and ensuring quality deliverables within deadlines. • Conducted comprehensive post-event evaluations, analyzing KPIs and delivering actionable improvement recommendations.

Public Relations and Events Director
Riyadh, Saudi Arabia
• Managed all internal events to improve the work environment and employee engagement. • Managed all external events to enhance CST’s position as a leading regulator. • Developed and implemented the annual events calendar across all organizational activities. • Led the Protocol Team, overseeing official ceremonies and high-level government engagements. • Managed CST’s CSR initiatives, driving community impact and social responsibility. • Evaluated and managed sponsorship requests, ensuring alignment with organizational values and strategic goals.

Senior Event Specialist
Riyadh
• Managed and executed corporate events and internal employee activities, ensuring alignment with CST’s branding and communication strategy. • Coordinated with internal stakeholders, government entities, and third-party vendors to deliver events on time and within brand guidelines. • Managed all logistical elements by working closely with service providers to ensure seamless event execution. • Planned and organized CST’s participation in major industry events including Radio Spectrum, IoT, ICT Indicators Forum, and Digital Technology Forum. Selected Achievements: • Led the successful launch of CST’s new corporate identity, serving as a core member of the rebranding team. • Organized high-profile internal events including CST Day, Offsite Meetings, and Saudi National Day celebrations. • Established a structured process for receiving and evaluating event participation requests, improving organizational efficiency.

Public Relations Rep II
Riyadh, Riyadh Region, Saudi Arabia
• Represented Saudi Aramco among government agencies and the public, building a positive corporate image and strengthening institutional relationships. • Led corporate event management end-to-end, including executive summaries, action plans, audience hosting, and logistical support. • Acted as head of the Corporate Event & Communication Unit, overseeing visitations, media relations, corporate events, and official permissions. • Represented the company at national exhibits, promoting brand identity and differentiating Aramco from competitors. • Ensured consistent and high-quality utilization of branding and printed materials across all events and communications. • Disseminated key information internally and externally, preparing communications for workshops, visitations, and stakeholder engagements. • Managed CSR functions including MOUs, donations, and sponsorships, driving community impact and enhancing brand exposure.

Marketing Analyst I
Riyadh, Riyadh Region, Saudi Arabia
• Built brand recognition by developing and executing consistent marketing communications and messaging that strengthened the connection between the public and STC. • Leveraged creative marketing campaigns to drive sales, generate consumer interest, and promote STC’s services. • Collaborated with external agencies throughout the briefing and campaign development process. • Ensured brand quality and consistency by strictly adhering to STC’s brand guidelines across all marketing materials.
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