Nasser Alasmari

Develop tools and solutions that help beneficiaries to obtain the appropriate financing product for owning housing. Where the application of the Real Estate Advisory to the financiers was launched and work is under way on the development of an application for real estate brokerage , which facilitates the beneficiary's access to appropriate housing with appropriate funding

Organize and planning for all MOH’s products and program to be aligned with 2030 Vision of Saudi Arabia by setting marketing and communication strategies by improving selective messages, channels and contents to be published through our segments. Key Responsibilities: • Developed and deployed the Ministry’s marketing business model in the most innovative manner, and received appreciation from the management for outstanding efforts. • Establishes the strategic vision by developing and formulating long term Marketing / brand strategies; Lead all Advertising (ATL & BTL) activities. • Develop effective and impactful communication materials; Leading the development and growth of the designated brands portfolio including new products; New product development and launches .

• Devise the external communications strategy for the organization, prepare innovative campaigns to promote the services of Saudi Post and highlight the advantages and features of services offered. • On receipt of approval from senior personnel, implement marketing campaigns to create awareness about commercial postal services and promote the e-government and e-commerce services / portals. • Handle brand management programs, design advertisements for broadcast in different media and ensure extensive market reach for the organization. • To support new product / service launches, conduct thorough feasibility studies to assess the market demand for products / services and estimate breakeven points and profits for each product. • Prepare strategy to tackle competition from private players in the market, promote the reliability of logistics, financial, postal, e-commerce and communication services offered by the Saudi Post. • Liaise with external business associates such as banking & financial institutions, third-party service providers to streamline operations, ensure in time deliveries of parcels and posts, and coordinate with financial institutions across the globe for cash / online remittances.

• Performed analytical studies to understand the demand and scope for banking services in particular areas, assessed the presence of competitor banks (local and international banking institutions) and suggested suitable locations to expand operations in newly identified areas. • Monitored the profitability for assigned branches, introduced new services as part of organization-wide implementation of new and improved banking services, and measured the increase in revenues per branch. • Assisted the Branch Managers in improving customer satisfaction scores, enhanced customer service quality, and simplified administrative processes so that customers could swiftly avail banking facilities while ensuring full compliance with banking regulations applicable in the region. • Under the guidance of the Vice President of Network Branches and the Regional Manager, finalized branches for revamp and upgrade, coordinated with 3rd party service providers, real estate companies and IT solutions companies to enable execution of projects. • Supervised the implementation of Core Banking Solutions (CBS) in new branches and handled projects to introduce upgrades & systems in previously established branches. Sales Planning & Implementation • Supported efforts for commencement of branch operations at new locations, developed promotional plans to market banking services, retail banking products, fee-based services etc. of the bank to obtain new customers. • Guided and mentored Customer & Sales Representatives (CSRs) to boost sales performance, provided incentives to high-performing employees and encouraged the development of a highly productive work environment. • Monitored adherence to the annual sales plan and deployed time-tested sales management techniques to ensure fulfillment of targets in time.

Launching new business by make awareness that specilized comany in training and education field to be released as IPO in saudi stock market

• Ensured delivery of high-quality products to customers in various markets, resolved customer complaints (if any) regarding quality, quantity etc. and built and sustained a loyal customer base in different markets. • Through sample distribution and advertising, reached out to new customers in new and existing markets, offered lucrative discount schemes to increase sales and increased the market share of the company. • Conducted market studies to understand customer preferences, offers on competitor products etc. and provided critical inputs to the product development team. • Supervised the distribution process to prevent spoilage, waste and degradation of perishable goods to avoid sales loss on account of customer complaints. • Reviewed pricing in different markets, implemented variable pricing strategies in the initial stages to gain a foothold in new markets; provided storage equipment to retailers to maintain the quality and integrity of perishable products. • Developed marketing propaganda, provided visual merchandizing options to retailers and executed marketing plans accordingly. • Created innovative advertisements and executed brand building plans to increase customer engagement, introduced new products offered by the company, and used different media forms to promote products. • Participated in brainstorming sessions with Senior Managers, External Advertising Consultants and the sales force to communicate revision in strategy, targets, pricing, sales volume achieved till date in different markets etc. • Arrived at action plans to recover from lagging sales (if any) by aggressively marketing products in low-performing areas. • As company representative, responded to queries and inquiries from external stakeholders, managed media relations and maintained a positive image of the company in the public domain.