Nasa Takahashi
Associate Director, Pipeline strategy, Business development @ Takeda
About
I am an expert in Marketing/ New product planning for pharmaceutical industry with over 10 years of experience. I am currently holding the position of new product planning / Business development at Takeda Pharmaceutical Company Limited. Previously, I worked at Sanofi K.K. for 11 years where l was the Product Manager, in charge of new product/ Gaucher / Pompe / Fabry / ASMD disease marketing. (May 2013~August 2021)
Japan
Tokyo
Biotechnology
戦略, マーケティング戦略, プロジェクトリード, クロスファンクショナルリーダーシップ, バイオテクノロジー, 分子生物学, マーケティング予算管理, プロモーション, フォーキャスト, 希少疾患, KOLマネジメント
Experience

Associate director New product Planning, Strategic and Planning
日本 東京都
[Achievement : Evaluation and Prioritization of Drug Candidates] - Comprehensive Literature / database evaluation and build up the shortlist to strengthen company pipeline: By conducting thorough searches of the latest research and Sales forecasting, 20 innovative drug candidates that address unmet medical needs are identified and evaluated 2000 Oku-yen for the potential in Japan market.

Director, Head of RM G2 (Pipeline) Marketing
[Achievement] - Pipeline Strengthening and acquiring high revenue products : Proceed DD Novel 3 Drugs: Evaluating and Triage the rights to new drugs in clinical development to bolster the product pipeline and secure future revenue streams for Rare disease business unit in 3 disease area with global stakeholders.

Director, Head of Disease awareness and diagnosis
日本 東京都
[Achievement] - Successfully Launched New Project: Spearheaded the launch of a new business as disease awareness and diagnosis, engaging stakeholders from executive leadership with ADS member's, Market access, and marketing / sales to develop a comprehensive project. - Achieved target KPI to make the strategy to achieve diagnosis rate within the first year, creating a new digital/remote scheme for the company for HAE/VWD/Fabry/CIDP/PID. - Managed 9 peoples and successfully make the phycological safety environment, and self-motivated organization.

Associate Marketing Director_RM marketing
日本 東京都 東京
[Repositioned Legacy Brand] - Led a digital re-branding campaign focused on patient centricity marketing to reposition an established VPR brand for a doctors. Successfully patient centricity marketing using innovative skills and significantly contributed to new patient prescription.

Senior Product Manager_Pompe disease and new product (Pompe) marketing lead
日本 東京都
[Achievements] - Lead the Nexviazyme launch, and make strategy under the COVID-19 situation to built Seamless Omnichannel scheme, Constructed an omnichannel strategy that seamlessly integrated online and offline customer experiences for Pompe disease. By leveraging customer data analytics to deliver personalized marketing campaigns through Digital channel and MR channel, we maximized the value of Nexviazyme and overturned Myozyme patient treatment numbers trend. Our Japan Pompe team gain the 2 global award (1st prize and 2nd prize) with it.
Nasa Takahashi's Contact Information
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