Narisa Lin

•Conduct comprehensive desktop studies to analyze market trends, competitor landscapes, and consumer behavior within the F&B industry. •Execute in-depth market studies to identify opportunities, potential growth areas, and competitive analysis for clients. •Develop concepts tailored to align with client objectives, market demands, and strategic insights, including brand identity, design direction, service experience, and food & beverage programming. •Guide the branding process, ensuring cohesive and impactful brand identities aligned with client visions and research. •Develop content plans that reinforce brand messaging and online presence across various platforms, including social media and websites. •Created presentation decks using Adobe InDesign and Midjourney.

•Monitor Market Trends, Research Consumer Markets and Competitor's Activities •Oversee New and Ongoing Marketing & Advertising Activities •Analyze Brand's Positioning and Consumer Insights in Thailand •Translate Brand Elements Into Plans and Go-to-Market Strategies •Define and Manage the Brand Communication Strategy Using a Variety of Media (Online & Offline) •Develop Influencer Strategic Campaigns •Curate and Create Creative Content and Copy for Monthly Content Calendar •Assist in CRM and Booking System •Coordinate with Media Experts & Advertising •Assist in Event Organization

• Created and curated customer-centric social content, including text, image, and video for 7 accounts: Soho Pizza, Cantina Wine Bar & Italian Kitchen, Cantina Pizzeria & Italian Kitchen, Charcoal, Above Eleven, Havana Social and Fraser Suites. •Designed and implemented platform-specific marketing strategies that align with overall business goals. •Conducted social media listening and social media monitoring using Sprout Social to improve quality of content. •Regularly engaged with brand followers and provided customer supported via social media channels. •Assisted in media research to present market research and media recommendations to determine influencers to collaborate with and conducted outreach. •Utilized Meltwater and Sprout Social to curate social media feed. •Produced weekly Linkedin posts to increase followers, engagement, and brand awareness.

•Translated content from English to Chinese for print media. •Managed client's Instagram account (@gc2seattle) through consistent posting and original content creation. •Wrote weekly listicles specializing in food with consideration of current trends. •Developed interpersonal skills through conducting interviews with people from various industries. •Used DSLR cameras and Lightroom to produce photographs for professional use.

•Managed the University of Washington's Communication Department's Instagram page through weekly content curation and production. •Maintained high definition posts through DSLR photography. •Created interactive stories and original creative content deepening engagement with their following. •Grew account organically by 7% in the span of one month.

•Crafted key messages for clients and visually pleasing PowerPoints for pitching for existing clients and potential clients. •Contributed to brainstorming in internal and external meetings to assist with idea development for our food clients. •Assisted in media research to present market research and media recommendations to determine influencers to bring to events.

•Produced pieces for online and print segment of BK magazine with a focus on food, fashion and lifestyle content. •Used in-house content management system (CMS) to publish stories on their site. •Conducted field interviews and researched on background of information sources.