Nardeli Gedro

Leading Sunglass Hut and Ray Ban retail business in Brazil, Argentina, Uruguay and Paraguay, we've created and nourish an environment for a unique shop and brand experience.

Responsible for overall strategy/P&L Retail Business Unit, which include Digital Commerce, Own Stores, Factory Stores and Franchise Stores present in all major cities and regions in Brazil, our fleet consists of 62 stores. Key Challenges: Drive profitability and boost the connection with the consumer by creating/improving processes; Establish a robust digital platform in order to be the main focal point with the consumer and prepare the Company to Olympic Games Rio 2016. Main Accountabilities Developed strategic direction and guided principles for all aspects of the retail business. Deployed strategic initiatives that support overall company and business plan in order to deliver the committed results (entire P&L); Directed the team to align and to achieve the Company; Executed functional business planning; Business: Led the development of methodologies to gauge consumers needs; Led market research and consumer insights to build standards and ensure growth in long term; In partnership with related areas, created a Visual Merchandising; Guide and drove a cross functional business plan; Leading a total of six Directors, such as Merchandising, Franchising, Own Stores (Brand Experience and Category Experience) Factory stores, Operations, Digital and Real Estate.

Head of Retail: Jan/2011 to Feb/2014 Responsible for overall Retail Business Unit (entire Strategy and P&L for Retail), leading Havaianas, Timberland, Topper and Mizuno stores. In 5 years,we have reached 370 stores in Brazil. Key challenges: Ensure the unique brand experience and build a long-term relationship with the clients. Enhance the business value proposition; ensure competitiveness in the franchising segment; accelerate the expansion process; build sustainable financial returnsfor the Company and the investor;and strengthen the brand image and market positioning. Awarded the “ABF excellence stamp”; first prize in Alshop / Mastercard’s award for the Footwear segment; first prize in the Retail Design Institute / ABF and finalist in the same event in New York, all of them with the Havaianas franchise project in 2011. A total of 6 direct reports, including: Strategy and Expansion Management, Product Management, Operations Management, Marketing Coordination, Business Evaluation and Control. Senior Business Manager: Jun/2008 to Dec/2010 Responsible for the strategic, multi-annual and operational planning, P&L, administration and operations of 24 stores in Brazil and for the e-commerce of the Havaianas, Timberland, Mizuno and Topper brands. Led the retail integration process of Alpargatas Argentina and took over the strategic business management; improved retail performance of the Topper brand in Argentina and replicated it in the Brazilian market; re-structured the company’s e-commerce.

Publicly traded French – Brazilian Company, leading Brazilian consumer goods retailer with revenues of BRL 36.1 billion and more than 140.000 employees and 1.800 stores. Operating in 18 countries, the group owns various brands, formats, distribution channels and business models. Senior Marketing Manager: Responsible for channel development, administration, control and operations of the Taeq brand. Senior Corporate Marketing Manager: Responsible for the marketing of corporate services. Nationwide Marketing Manager: Developed categories and promotional dynamics.