Narasimha G

Lead engineering for member experience, personalization, and orchestration across onboarding, coach matching, engagement, and partner launches. Partner with Product, ML, Research, and Field teams to deliver configurable, production-ready capabilities at scale. Drove major platform transformations, including Onboarding 2.0, consolidating legacy coaching systems into reusable abstractions that improved latency, reduced operational friction, stabilized testing, and delivered ~$100K in annual savings. Reimagined the member home with a unified rules engine and recommender, powering cross-product experimentation and personalization across Grow Daily, Discover, and lifecycle engagement. Strengthened operational rigor and reliability by overhauling postmortem practices and delivering DREX, a resilient orchestration layer for high-volume matching and partner launches. Built and scaled teams through strong hiring, calibration, and career development, while driving rapid innovation through AI-assisted prototyping and productionized POCs.

Led development and adoption of shared engineering infrastructure, including a Docker-based browser execution platform capable of running millions of parallel UI workloads and adopted company-wide. Established regulatory engineering mechanisms to meet evolving RBI compliance, building regression-proof systems across 60+ compliance domains without slowing feature velocity. Defined a multi-year engineering productivity roadmap, aligning leadership on metric-driven investments that reduced cost, increased deployment frequency, and accelerated delivery. Drove Payments-wide hiring and bar-raising, personally conducting 500+ interviews across SDE, SDET, and leadership roles, and introducing scalable, data-driven hiring models to accelerate growth and raise the engineering bar.

Built and scaled the Payments engineering organization supporting the first Amazon India Payments launch, delivering core platforms including Pay Balance, Gift Cards, and 20+ high-throughput payment experiences (recharge, bill pay, gas, broadband). Owned the engineering delivery and release platform for Payments, defining CI/CD strategy for synchronous and asynchronous services and introducing mocked, shadow, and automated workflows to improve reliability and release velocity at scale.

Engineering Manager leading Softlines web and mobile experiences across Detail Page and Search for 10 countries. Own delivery, operational excellence, and quality for some of Amazon’s highest-traffic pages, including the Detail Page. Built a lean, high-performing team that achieved continuous deployment for frontend and backend systems. Introduced an end-to-end delivery model (Product → UX → Engineering) enabling rapid execution shipping 12+ customer experiences globally, with measurable business impact. Driving experimentation, automation, and engineering excellence while hiring, mentoring, and scaling talent across SDE, SDET, and QA roles.

Drove end-to-end engineering strategy for latency-critical precompute projects, owning design reviews, execution planning, delivery, and automation to improve performance and reliability. Contributed to Amazon.com’s first responsive design initiative, demonstrating strong ownership and bias for action while ensuring production readiness at scale. Provided technical mentorship across the team and served as an interviewer (130+ loops) covering problem solving, coding, data structures, algorithms, system quality, and engineering tradeoffs. Recognized as a high-impact contributor for work on platform migration, release readiness strategies, and scalable validation processes supporting large-scale systems.

Part of the Buying Experience team, owning build, deployment, and automation workflows across 9 locales (US, Canada, Japan, China, UK, France, Germany, Spain, Italy), with a focus on improving deployment speed and reliability. Technical lead from India for Italy and Spain country launches, delivering end-to-end functionality across gateway, search, browse, PDP, and checkout services; launched 6 categories simultaneously and extended automation for new markets. Drove category expansion engineering across 9 locales, delivering ~20 category launches, including 12 net-new categories introduced as part of new country rollouts. Owned project planning, sprint execution, and resource coordination from the India team; actively involved in sprint planning and delivery tracking. Built and extended automation frameworks and internal tooling (~300 test scenarios), including a custom deployment + automation integration that reduced testing cycle time by ~25% and improved monitoring and release confidence.

Built and enhanced C-based client and load simulators for functional and performance testing, with deep exposure to SIP, RTP, SDP, FSMs, and call flows. Developed XML and UI automation frameworks (Python, QTP) supporting large-scale functional and load testing across multiple servers.