Naran Mukobenov

I focus on the commercial mechanics of B2B technology distribution — shaping product portfolios, vendor partnerships and supply conditions that enable sustainable sales growth. My role is between global OEM manufacturers and local markets, helping build and maintain the commercial structure that supports product availability, pricing strategy and supply conditions for project-driven and channel sales.This work also requires understanding demand dynamics — how integrators, partners and end customers evaluate products in terms of functionality, price and long-term reliability.A key part of my work is to look at products not only as a portfolio but also as individual economic units — to understand how each device contributes to the margin structure, market positioning, capital turnover and long-term demand.In practice this includes:• vendor negotiations with global OEM manufacturers• product portfolio management and pricing strategy• project support and partner sales• stock & working capital management