Narae Kwon

Ecommerce Manager @ TOM FORD FASHION

About

Data-driven E-commerce & Digital expert skilled in strategic execution and digital transformation. Led global brand.com launches, omnichannel integrations, and regional IT projects. Proficient in Salesforce, SAP Hybris, Klaviyo, Hotjar, Power BI, and Python.

Country

South Korea

City

Seoul

Industry

Luxury Goods & Jewelry

Skill

Omni-Channel Sales & Marketing, Customer Relationship Management (CRM), Digital Marketing, SNS 마케팅, 구글 웹로그분석, 구글 애드워즈, Social Media Marketing, Online Merchandising, Online Sales, ECOMMERCE PROJECT, Site Management, Omni-Channel Marketing, E-commerce Optimization, Online Marketing, Client Services, E-Commerce, Google Analytics, Microsoft Office, Management, Microsoft Excel

Experience

Ecommerce Manager

TOM FORD FASHION

2022-11 - Present · 3 yrs 11 mos

Seoul, South Korea

[KPI Management / Planning] - Develop monthly, quarterly, and annual plans for each platform to achieve target numbers. - Monitor KPIs such as web traffic, AOV, UPT, CVR and ROAS and formulate strategic plans to improve these metrics. [Digital Marketing] - Design full-funnel campaigns, including traffic-optimized and conversion-optimized initiatives, to target specified audiences on media channels like Instagram, Google, Naver, and Kakao, aiming to maximize ROAS. [CRM] - Develop Gift-With-Purchase (GWP) strategies for the gifting season, including setting targets, creating content, planning product assortments, and promoting. [E-Merchandising] - Plan the layout, banners, and product focus for each platform, ensuring alignment with new campaigns and product launches. - Establish seasonal order plans for e-commerce exclusive items across categories such as RTW(Ready-to-Wear), ACC, LGDS, Eyewear, Shoes, Beauty, and more.