Naqash H.

- Drove company-wide OKRs and commercial strategy across 12 categories, aligning pricing, CRM, and assortment initiatives, resulting in +16% retention, +21% SKU efficiency, and +11% margin per order. - Streamlined CRM processes and refined voucher allocation, boosting loyal customer retention by 16%. - Introduced a store-level assortment scorecard which optimized choice, structure, and efficiency, achieving 21% higher SKU efficiency and 12% lower shrinkage. - Improved order margins 11% via delivery fee and voucher restructuring through order level contribution margin analysis. - Formulated the overall pricing framework which led to 21% increase in sales of the selected KVIs.

- Developed a comprehensive BCG matrix to rank zones based on orders and profitability to identify growth potential. - Led a platform-wide churn analysis by mapping customer journeys which helped in bringing 20k customers back to the platform. - Formulated a targeting framework for the company’s loyalty program which increased quality acquisitions by 8%. - Responsible for providing updates to the senior management team regarding the company’s monthly financial performance.

- Led to an increase of 300% in delivery fees per order for Pandamart in a year through extensive AB testing and zonal strategies. - Executed a cost optimization strategy for Pandamart which resulted in savings of ~40% in store costs by streamlining operations. - Developed SOPs for the usage and sourcing of packaging materials, which resulted in a drop of ~30% in costs per orders. - Responsible for budgeting and planning at the D.S/Zone level by taking inputs from all stakeholders and creating a data driven model. - Led an extensive inventory health project for dark stores, which helped in increasing SKU efficiency by 15%, and reduced DOH by 33%.

- Led to an improvement of 35% in the profitability of 14 stores through end-to-end PnL management, strategic voucher implementation and OOH marketing activities. - Highlighted and corrected a gap in the regional tool for delivery fees due to which almost 10% of the orders were not being charged delivery fee, was awarded the panda of the quarter for this in Q3 2022. - Reduced shrinkage by 19% on a national level through optimizing ordering, improving store transfers and optimal discounting. - Developed a detailed financial model at a dark store level to project revenue and profitability which aided in strategic decision making. - Conducted a vendor level profitability analysis for Shops, which helped the account management team in increasing the commission rate by 1.4%.

- Managed the group’s equity portfolio of Rs 40 bn by conducting in-depth sectors research and creating detailed financial models for potential investments. The portfolio outperformed the KSE 100 in CY 2021 by 4%. - Worked alongside Sponsors in evaluating and executing various strategic decisions for the restructuring of the Group. - Evaluated deal parameters and partnered with stakeholders to devise and implement feasible and value accretive transactions. - Led a financial feasibility study for associated company’s contract with a Telco of worth Rs 400 mil.

- Evaluated current and potential investment avenues listed on Pakistan’s stock exchange. - Prepared detailed investment overviews for both corporate and private clients. - Developed detailed financial feasibility studies of both future and current investment opportunities.