Naomi Kasolowsky

Category Director @ Tesco

About

I am a growth driving Customer and Commercial Director with deep retail sector experience. I positively impact impact brand strategy, customer experiences and propositions by leveraging insight that responds to customer needs in fast paced consumer markets. I am experienced in delivering sustainable market share outperformance and profit growth with a relentless focus on the customer from 25 years experience of data and digital transformation. A collaborative and curious leader, I am well rounded in marketing, product, sales, HR, technology and operations as a result of my drive to learn, be brave, solve new problems and add value to brands, businesses and people.

Country

United Kingdom

City

Hatfield

Industry

Retail

Skill

Collaborative Leadership, Supplier Management, Customer Experience, Business Process Outsourcing (BPO), Technology Architecture, Strategy Execution, Customer growth, Market Research, Personalisation, Loyalty Programs, Strategic Planning, Technology Integration, Operating Models, P&L Management, Business strayegy, Brand Strategy, Personalization, Analytics, Agile Methodologies, Competitive Analysis

Experience

Category Director

Tesco

2024-9 - Present · 2 yrs

Welwyn Garden City

Accountable for commercial strategy and organisational capability for Frozen Food, Chilled Plant Based and Chilled Party Food. In Sept 2025, launched 250+ new and improved products and delivered full space reset to create a platform for growth.

Superstore Store Manager (Broadening Experience)

Tesco

2023-10 - 2024-9 · 1 yr

London, England, United Kingdom

Managed a 55,000 sq ft superstore, overseeing grocery, clothing, and general merchandise departments. Led a team of over 200 colleagues to deliver exceptional service to 40,000 customers weekly. Directed the store through a comprehensive refurbishment to improve the shopping experience.

Group Insight Director

Tesco

2019-1 - 2023-12 · 5 yrs

Welwyn Garden City

Led the Customer and Colleague insight initiatives for Tesco, ensuring alignment with commercial objectives. Managed the relationship between dunnhumby and Tesco on portfolio revenue growth. Highlights of the role include the launch of Aldi Price Match, Clubcard Plus, Clubcard Prices, Personalised Rewards and the rollout of Tesco Viewpoint across Tesco Group.

Board Member

British Frozen Food Federation

2026-1 - Present · 8 mos

Head of Insight - Food, Clothing, Home

M&S

2017-2 - 2019-1 · 2 yrs

London, United Kingdom

Led Food and Clothing & Home market and customer insight (data and analytical platforms, research, data analytics and data science) to drive customer-centric decisions in strategy, brand, product design, buying, merchandising, store environment, marketing, customer experience and trade planning.

Managing Director - Loyalty, Insight and Customer Strategy

dunnhumby

2013-6 - 2016-6 · 3 yrs 1 mo

London, United Kingdom

A global role accountable for both client facing services (customer strategy, market and customer insight, loyalty programs and customer-centric change) and internal dunnhumby capability improvements (ventures, partnerships, data, technology and methodologies). Clients included: Tesco, Kroger, Groupe Casino, Michael Kors, Macy's.

Senior Director, Net Promoter Consulting

Satmetrix

2010-1 - 2010-7 · 7 mos

London, United Kingdom

EMEA region Managing Director of consulting covering the Net Promoter Operating Model to transform the customer experience. B2B and B2C. Clients included: eBay, Expedia, Dell.

Senior Manager - Marketing Transformation

Accenture

1997-8 - 2009-12 · 12 yrs 5 mos

London, United Kingdom

Global Loyalty lead and client services in Marketing Transformation covering Marketing Strategy, Customer Analytics & Insight, Loyalty programs, CRM and marketing operating model change (data, tech, process, people, culture). Clients included: NatWest, Sainsbury's, Co-Op, M&S, Dixons Carphone, Camelot, Vodafone, EE, BT, O2, Virgin Media.