Naomi Zaman

Led end-to-end execution of A/B and multivariate tests, using Adobe Target, resulting in increases in conversion rates and revenue across the e-commerce platform Developed comprehensive reports and dashboards using Adobe Analytics to communicate test outcomes and optimization insights to stakeholders, ensuring alignment with business goals Collaborated with cross-functional teams including UX designers, developers, and marketing managers to define testing hypotheses, implement test variations, and interpret results for data-driven decision-making Conducted in-depth analysis of customer segmentation and audience targeting, resulting in personalized experiences for customers

Managing a calendar for mobile app push notifications and SMS deployments using Appian, Adobe Workfront, and SharePoint Creating, testing, and deploying between 7-15 mobile app push notifications and SMS marketing messages weekly to approximately 5.6 million SMS subscribers and 3.5 million app users Maintaining reporting dashboards using EDW and Adobe Analytics to analyze campaign KPIs while making recommendations to drive acquisition, retain subscribers, and identify opportunities to market across brands Communicating with outside vendors, including ESP and other technology and data partners, to ensure flawless execution of test plans and new programs Collaborating with e-commerce, analytics, and channel owners to deliver, measure, and continually optimize programs and customer experience

Responsible for all steps of email production, including management of email calendar, asset creation, scheduling, segmentation building, and data analysis Implemented email automations to carry clients through a customer lifecycle with an emphasis on personalization Communicated with ambassadors, content creators, and influencers to create content for social media platforms such as Instagram, TikTok, Pinterest, and Facebook

Built a college ambassador program on campuses to work closely with students to promote products directly to target audiences through on-campus events Executed product launches on site by building out product pages and managing all content including SEO, copywriting, and product images Provided excellent customer service to ensure high satisfaction rates and built strong relationships with customers to drive repeat business

Maintaining the company’s social media accounts and handling content creation Special events and entertainment marketing duties Preparing promotional material such as event recaps, one sheet, etc.

Execute lesson plans to over 100 students on concrete skills such as mathematics and reading Provide knowledgeable feedback to students on assignments distributed by Kumon

Welcoming and interacting with all guests Taking orders and entering into POS system; receiving and processing payments Assembling orders and presenting them to the guests Maintaining work area by restocking and cleaning