Naomi Vinhas
North America Field Marketing & Growth Specialist @ VTEX
About
Marketing, growth, and operations across B2B SaaS and consumer-facing businesses, with experience spanning tech, retail, and legal. Focus on field marketing and event-led growth, supporting US and LatAm markets by connecting brand, demand generation, and sales. End-to-end involvement — from identifying opportunities and planning activations to working closely with sales and tracking pipeline impact. Experience across corporate events, trade shows, and cross-functional campaigns, using them as channels for lead generation, market expansion, and relationship building. Background in retail (brand experience) and law, bringing a structured and analytical approach, combined with adaptability in fast-paced environments. Operating between strategy and execution, with a focus on building scalable, high-impact initiatives. Core: Growth | Marketing Ops | Field Marketing | Event-Led Growth | GTM | Demand Gen | US & LatAm PT: Marketing | Growth | Operações | Eventos | Go-to-Market
Brazil
Rio de Janeiro
Computer Software
Field Marketing, Event Marketing, Brand Activation, Experiential Marketing, Community Marketing, Campaign Execution, Customer Engagement, Budget Management, Vendor Management, Pipeline Generation, Go-to-Market Strategy, Demand Generation, Growth Strategies, International Expansion, Marketing Operations, Corporate Branding, Private Events, Experiential Events, Trade Shows, B2B Marketing Strategy
Experience

North America Field Marketing & Growth Specialist
New York, NY
Expanded from operations into a broader marketing and growth role. Responsibilities: - Executed GTM and field marketing initiatives across US and LatAm - Executed events, trade shows, and partner activations end-to-end, managing vendors, logistics, timelines, and budgets (~$2M US marketing) - Managed partner MDF programs (AWS, Stripe) to support co-marketing initiatives - Managed lead flow in HubSpot, supporting segmentation, nurturing, and post-event follow-up - Partnered with Sales to drive pipeline generation and lead conversion - Worked with influencers and brand ambassadors on campaigns and activations Results: - Delivered event-led initiatives supporting pipeline and market presence - Executed 2 large-scale company-hosted events in New York (~1,400 attendees each) - Contributed to the strategy and execution of NRF (3 editions), including pre-event campaigns, activations, booth experience, executive dinners, and follow-up - Supported pipeline development from lead capture to post-event engagement - Improved budget visibility and cost efficiency

Growth Operations Manager | US Market
New York, NY
Responsibilities: - Supported execution of large-scale events and marketing activations, ensuring coordination and on-the-ground delivery - Managed internal and external events, including logistics, vendors, swag, and guest lists - Led community initiatives for the NY office, supporting internal events, culture, and team engagement - Supported US business operations in a high-growth environment, reporting directly to the NA General Manager - Owned HR and payroll operations, acting as a bridge between global HR and US operations for a team of ~40 employees - Managed day-to-day workflows and cross-functional coordination Results: - Supported execution of multiple marketing events and activations - Improved coordination and delivery across internal and external events - Contributed to a more structured and engaging NY office environment through community initiatives - Maintained operational stability across HR, vendors, and internal workflows - Supported budget tracking and cost control

Visual Merchandising & Brand Experience
New York, NY
Responsibilities: - Executed visual merchandising and global brand standards in a flagship retail environment, ensuring alignment with go-to-market guidelines and corporate brand strategy. - Supported go-to-market execution of product launches and seasonal campaigns, translating corporate campaigns into localized in-store experiences - Contributed to the execution of brand activations and pop-ups across New York, supporting visual setup and merchandising - Organized and supported community marketing programs, including run clubs, fitness activations, and local engagement events to drive consumer connection - Supported execution of experiential retail moments, including store openings and activations tied to cultural events (e.g., US Open) Results: - Maintained consistent brand presentation and campaign quality in a high-traffic flagship store. - Increased in-store consumer engagement through product launches, seasonal campaigns, and experiential activations. - Fostered community participation and loyalty via recurring fitness and lifestyle initiatives. - Boosted local brand awareness through pop-ups and activations during key cultural and sporting events. - Supported smooth execution of retail activations and store openings, ensuring a cohesive customer experience.

Legal Consultant
Curitiba, PR
- Designed and developed comprehensive legal educational materials for judicial training programs. - Collaborated with federal judges and legal experts to ensure content met current legal standards. - Conducted in-depth research on evolving legal frameworks to enhance learning modules. - Provided strategic recommendations to improve the effectiveness of judicial education initiatives.

Civil Court Conciliator
Federal Court of Paraná, Brazil
Curitiba, PR
- Conducted and facilitated conciliation sessions to resolve civil disputes efficiently and impartially. - Mediated conflicts between parties, fostering dialogue and collaborative problem-solving. - Analyzed case details and legal documents to guide discussions and propose resolutions. - Collaborated with judges, attorneys, and litigants to ensure adherence to legal procedures.

Legal Assistant
Curitiba, PR
- Assisted a Prosecutor in handling minor offensive criminal law cases, preparing essential legal documents and petitions. - Managed an average of two cases daily, ensuring thorough study of each case for effective legal applicability. - Achieved a high success rate with petitions being largely accepted, demonstrating strong legal research and writing skills.

Visiting Student
Strasbourg
- Engaged in the study of European Integration, enhancing my understanding of EU policies and frameworks. - Attended hearings at the Court, gaining insights into legal processes and human rights issues. - Collaborated with peers and professionals, fostering a network within the European Parliament environment.
Naomi Vinhas's Contact Information
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