Naomi Vinhas

Naomi Vinhas

North America Field Marketing & Growth Specialist @ VTEX

About

Marketing, growth, and operations across B2B SaaS and consumer-facing businesses, with experience spanning tech, retail, and legal. Focus on field marketing and event-led growth, supporting US and LatAm markets by connecting brand, demand generation, and sales. End-to-end involvement — from identifying opportunities and planning activations to working closely with sales and tracking pipeline impact. Experience across corporate events, trade shows, and cross-functional campaigns, using them as channels for lead generation, market expansion, and relationship building. Background in retail (brand experience) and law, bringing a structured and analytical approach, combined with adaptability in fast-paced environments. Operating between strategy and execution, with a focus on building scalable, high-impact initiatives. Core: Growth | Marketing Ops | Field Marketing | Event-Led Growth | GTM | Demand Gen | US & LatAm PT: Marketing | Growth | Operações | Eventos | Go-to-Market

Country

Brazil

City

Rio de Janeiro

Industry

Computer Software

Skill

Field Marketing, Event Marketing, Brand Activation, Experiential Marketing, Community Marketing, Campaign Execution, Customer Engagement, Budget Management, Vendor Management, Pipeline Generation, Go-to-Market Strategy, Demand Generation, Growth Strategies, International Expansion, Marketing Operations, Corporate Branding, Private Events, Experiential Events, Trade Shows, B2B Marketing Strategy

Experience

VTEX

North America Field Marketing & Growth Specialist

VTEX

LinkedIn
2024-12 - Present · 1 yr 10 mos

New York, NY

Expanded from operations into a broader marketing and growth role. Responsibilities: - Executed GTM and field marketing initiatives across US and LatAm - Executed events, trade shows, and partner activations end-to-end, managing vendors, logistics, timelines, and budgets (~$2M US marketing) - Managed partner MDF programs (AWS, Stripe) to support co-marketing initiatives - Managed lead flow in HubSpot, supporting segmentation, nurturing, and post-event follow-up - Partnered with Sales to drive pipeline generation and lead conversion - Worked with influencers and brand ambassadors on campaigns and activations Results: - Delivered event-led initiatives supporting pipeline and market presence - Executed 2 large-scale company-hosted events in New York (~1,400 attendees each) - Contributed to the strategy and execution of NRF (3 editions), including pre-event campaigns, activations, booth experience, executive dinners, and follow-up - Supported pipeline development from lead capture to post-event engagement - Improved budget visibility and cost efficiency

VTEX

Growth Operations Manager | US Market

VTEX

LinkedIn
2024-1 - 2024-12 · 1 yr

New York, NY

Responsibilities: - Supported execution of large-scale events and marketing activations, ensuring coordination and on-the-ground delivery - Managed internal and external events, including logistics, vendors, swag, and guest lists - Led community initiatives for the NY office, supporting internal events, culture, and team engagement - Supported US business operations in a high-growth environment, reporting directly to the NA General Manager - Owned HR and payroll operations, acting as a bridge between global HR and US operations for a team of ~40 employees - Managed day-to-day workflows and cross-functional coordination Results: - Supported execution of multiple marketing events and activations - Improved coordination and delivery across internal and external events - Contributed to a more structured and engaging NY office environment through community initiatives - Maintained operational stability across HR, vendors, and internal workflows - Supported budget tracking and cost control

lululemon

Visual Merchandising & Brand Experience

lululemon

LinkedIn
2022-12 - 2024-12 · 2 yrs 1 mo

New York, NY

Responsibilities: - Executed visual merchandising and global brand standards in a flagship retail environment, ensuring alignment with go-to-market guidelines and corporate brand strategy. - Supported go-to-market execution of product launches and seasonal campaigns, translating corporate campaigns into localized in-store experiences - Contributed to the execution of brand activations and pop-ups across New York, supporting visual setup and merchandising - Organized and supported community marketing programs, including run clubs, fitness activations, and local engagement events to drive consumer connection - Supported execution of experiential retail moments, including store openings and activations tied to cultural events (e.g., US Open) Results: - Maintained consistent brand presentation and campaign quality in a high-traffic flagship store. - Increased in-store consumer engagement through product launches, seasonal campaigns, and experiential activations. - Fostered community participation and loyalty via recurring fitness and lifestyle initiatives. - Boosted local brand awareness through pop-ups and activations during key cultural and sporting events. - Supported smooth execution of retail activations and store openings, ensuring a cohesive customer experience.

Esmafe-PR

Legal Consultant

Esmafe-PR

LinkedIn
2022-1 - 2022-10 · 10 mos

Curitiba, PR

- Designed and developed comprehensive legal educational materials for judicial training programs. - Collaborated with federal judges and legal experts to ensure content met current legal standards. - Conducted in-depth research on evolving legal frameworks to enhance learning modules. - Provided strategic recommendations to improve the effectiveness of judicial education initiatives.

Federal Court of Paraná, Brazil

Civil Court Conciliator

Federal Court of Paraná, Brazil

2019-10 - 2022-8 · 2 yrs 11 mos

Curitiba, PR

- Conducted and facilitated conciliation sessions to resolve civil disputes efficiently and impartially. - Mediated conflicts between parties, fostering dialogue and collaborative problem-solving. - Analyzed case details and legal documents to guide discussions and propose resolutions. - Collaborated with judges, attorneys, and litigants to ensure adherence to legal procedures.

Ministério Público do Estado do Paraná

Legal Assistant

Ministério Público do Estado do Paraná

LinkedIn
2018-5 - 2020-12 · 2 yrs 8 mos

Curitiba, PR

- Assisted a Prosecutor in handling minor offensive criminal law cases, preparing essential legal documents and petitions. - Managed an average of two cases daily, ensuring thorough study of each case for effective legal applicability. - Achieved a high success rate with petitions being largely accepted, demonstrating strong legal research and writing skills.

European Parliament

Visiting Student

European Parliament

LinkedIn
2017-6 - 2017-8 · 3 mos

Strasbourg

- Engaged in the study of European Integration, enhancing my understanding of EU policies and frameworks. - Attended hearings at the Court, gaining insights into legal processes and human rights issues. - Collaborated with peers and professionals, fostering a network within the European Parliament environment.

Justiça Federal do Paraná

Intern

Justiça Federal do Paraná

LinkedIn
2014-2 - 2016-2 · 2 yrs 1 mo

Curitiba, Paraná, Brazil

Ávila Advogados

Intern

Ávila Advogados

LinkedIn
2013-1 - 2013-12 · 1 yr

Curitiba, Paraná, Brazil

Education

UNICURITIBA

UNICURITIBA

LinkedIn

Law

2012-1 - 2016-12 · 5 yrs

JD Equivalent

UNIFAEL

UNIFAEL

LinkedIn

Criminal Law

2020-1 - 2021-6 · 1 yr 6 mos
ESMAFERS

ESMAFERS

LinkedIn

Public Law

2018-1 - 2019-6 · 1 yr 6 mos

Naomi Vinhas's Contact Information

Email

******@***.com

Phone

(**) *** ****

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