Nanzi (Annie) Wang
Founding Partner & CMO @ The WIMO Wine Group
About
With 12-year diverse experience focusing on consumer product industry, I’m currently deeply committed to developing and scaling up my own business (Series A wine-focused start-up) as the Founding Partner & Head of Marketing. Prior to this role, I have been fortunate enough to serve the world’s most iconic consumer-focused brand (Coca-Cola) across markets (Greater China, Australia, South East Asia) for 8 years as Marketing Director and then shift to a general management position to drive growth for a local Series-B food start-up (the Ramen Talk), where I led a 20-people team to drive sales and operations across multiple channels develop overall business strategy, conduct commercial framework building and organisation transformation to drive operation efficiency. I believed in the power of consumer product and brands - it has gone beyond the original design as a pure product, and become more as a universal bonding that builds emotional value that makes people better connected and the world a better place.
China
Shanghai
Food & Beverages
Marketing, International Relations, Brand strategy, Integrated Campaign Planning, Categorical Data Analysis, Brand Equity Development, Project management, Nielsen, Product Innovation, Piano, Consumer insights
Experience

Founding Partner & CMO
Shanghai, China
•a Series-A wine-focused start-up, ranking Top 3 emerging wine platform in China and proudly serving 1MM+ Chinese wine lovers; •Founding partner & head of marketing, spearheaded all strategy/marketing operations including product strategy,content development, IMC plan, user operations and etc. for all business sectors; • Core Business wimo: Adopting a CPG product approach to market entry, dedicated to developing a new generation of wine-based beverages tailored to young consumers; • Core Business SommCat: By combining rich professional experience with proprietary intelligent algorithms, the SommCat platform curates a selection of wines and evaluates each wine to uncover its unique characteristics;

Head of Strategy and Operations
Ruishu E-commerce Group/the Ramen Talk
Shanghai, China
•a Sequoia, SIG, and ZhenFund-backed Series-B food start-up •Design and develop short-mid-long term strategy for future sustainable growth, deliver structured strategy plan covering portfolio, commercial and operations; •Complement company data framework and incorporate via BI system from 0 to 1, conduct in-depth business/user health analysis, transform data insights to guide daily operations; •Lead a 20 people operation team to expand market and drive sales and operations across multiple channels for total portfolio (Y2021 est. GMV 0.9Bn RMB), accomplished the Y2021 Double-11 campaign (most important E-commerce battle) with the result brand sales ranked Top 1 in Alibaba T-mall platform Noddle sub-category, Top 5 among JD new consumer goods brands;

Brand Director, Fanta, Schweppes and New Business Platform, Greater China (Mainland, HK, TW)
Shanghai, China
Spearheaded all marketing operations and accelerated brand growth through long-term brand strategy development, marketing campaign launch, portfolio management; Full P&L responsibility to Global/China No.1 Multi-Flavor Sparkling Brand Fanta and Global Top Adult Sparkling Brand Schweppes;

Marketing Manager, Asia Pacific Group
Singapore, Singapore
Nov 2017-Jan 2018 Coca-Cola South Pacific, mainly focus on juice portfolio strategy and innovation (for both Australia and New Zealand Markets) , and flavor sparkling brand LIFT brand strategy and VIS revamp, based in Sydney. Feb 2018 - May 2018 Coca-Cola APAC Headquarter, supporting VP of APAC Marketing, based in Singapore. - Content management and Data Analysis for APAC strategic planning, innovation, and marketing community initiatives; - Content and Operational support for APAC Digital strategy and Charters;

Brand Manager, Minute Maid
Shanghai City, China
- Responsible for 2017 MM Next generation product launch, upgrade the existing product positioning with the objective to build both volume and revenue for juice portfolio, and designed the IMC campaign to drive brand recruitment and brand love; - Designed MM E&D OBPPC strategy - People Management

Management Trainee
Shanghai
- Selected as one of the 7 management trainees for the Coca-Cola Company Greater China from around 18,000 candicates in 2011; - Rotated in major function pillars including Marketing, Commercial, Franchise Operations and bottler system with proven tracking record of delivering projects and business results;
Education
Nanzi (Annie) Wang's Contact Information
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