Nandeeta Maharaj (Rambisheswar)

Made for Change is a purpose-driven food brand created to address one of Australia’s most urgent social issues — domestic violence. Founded under the Goods 4 Good umbrella, Made for Change was built on a simple idea: business can and should play a role in creating real social impact. Our first product, a handmade Indian chilli achar, is crafted in small batches using traditional methods and bold flavours. But Made for Change is about more than food. 50% of net profits are donated to culturally informed charities supporting women impacted by domestic violence. This is food with purpose. Because change cannot wait.

Developed out of a desire to find everyday items with a purpose, Goods 4 Good provides a platform for customers to make purchases that address social and environmental issues in Australia and beyond. By using the power of consumer dollars for good, Goods 4 Good enables customers to contribute to positive change through their everyday purchases. This venture allows me to further pursue my passion for social enterprises. www.goods4good.com.au

As Zambrero's CSR Marketing Manager, I championed the Plate 4 Plate* initiative – from stakeholder engagement, working with Rise Against Hunger (charity partner), Foodbank Australia and building key relationships within the business. Organised P4P day with thousands of volunteers where we packed millions of meals. These are the meals donated via the Plate 4 Plate initiative. Led two Vision Trips with a team of Zambrero employees to Philippines and Vietnam so they could experience the impact Plate 4 Plate was having first hand. Created the “Story of Zambrero” video with Storydriven to help recruit new franchise partners and introduce Zambrero to new employees. *Plate 4 Plate is an initiative by Zambrero where a meal is donated for every meal sold.

Contract position covering an annual leave. This contract was managing a project implementing AMP's ATL campaign for LAM.

Increased circulation, readership and traffic to The Australian. Created and executed the campaign for the launch of The Australian iPad app, the first newspaper app in Australia which quickly reached number two on iTunes.

Managed the launch of Telstra’s 3G network and notebook packages from concept to execution. This included project managing a number of internal and external stakeholders throughout Australia including product managers, technical team and front of line staff.

My role as Marketing Manager of The Australian newspaper included developing, planning and executing circulation driving national promotions in line with marketing objectives and circulation targets. I also launched WISH, an aspirational monthly magazine.

My role as the Marketing Manager of the SME sector included development and execution of the marketing plan for Dell’s small to medium business customers in Australia and New Zealand.

I worked with research, advertising and direct marketing agencies to develop and implement campaigns to increase usage of Yellow Pages (print and online). I also led a pan Telecom project to increase mobile listings in the White Pages that contributed towards increasing comprehensiveness, driving usage and revenue.

Completed preliminary analysis of the market and recommended a new pricing structure to maximise returns from buyers of information products.

Western Sydney University Launchpad accelerator programme for start-ups.