Nancy Wu

-Influencer campaigns & partnerships: Created briefs for content creators, including product info, context, and video concepts based on local trends for Mexico Market. Identified, recruited, and managed Spanish-speaking KOLs, ensuring alignment with brand positioning. -TikTok content operations: Managed Mexico TikTok account, including content calendar planning, scriptwriting, and short-form video production aligned with trends, product launches, and marketing campaigns. -Trends research: Monitored influencer content and TikTok trends to optimize engagement, brand awareness, and campaign effectiveness.

-Digital content marketing: Managed content and campaigns on Trip.com’s official social media accounts (Instagram, Facebook, X, WhatsApp, RedNote) for the train ticket market in the UK, Italy, Spain, and Hong Kong, creating 80+ posts (images and videos). The top-performing post achieved 60,000 views and 2,800+ likes. -Advertising: Conducted A/B testing to analyze content performance and audience preferences; optimized ad placements, targeting, budget, and campaign duration to maximize conversions. -KOL & KOC management: Managed KOL/influencer sourcing, screening, and evaluation; reviewed 610 creators based on style alignment, engagement, and content quality to ensure campaign feasibility. Collaborations achieved top single-campaign results: +132 new users, 215 orders, 412 tickets sold. -Data analysis & reporting: Assisted in monthly performance reporting, consolidating market, media, and influencer data. Analyzed campaign results (e.g., Summer Sale, Back to School) and recommended actionable optimizations.

-Content creation: Participated in video planning and production for Peking University’s international social media platforms, such as a short video titled "Peking University Top 10 Singers Competition", which gained 14,000 likes on Instagram. -Content localization: Responsible for Spanish content translation and localization, optimizing international communication strategies and enhancing engagement with overseas audiences.

-Event organization: Participated in planning and organizing summer school events, ensuring smooth event execution; assisted students with registration, answering inquiries, and ensuring 600 students completed registration successfully. -Coordination and cross-cultural communication: Assisted in the organization of the "China-U.S. Youth Leaders Dialogue", hosting 200 young representatives from both countries. -Off-campus event management: Organized and led two large-scale off-campus activities, overseeing groups of 160 and 80 students, ensuring event order and student safety.