Nancy Agarwal

-Led the RBL Bank x IRCTC influencer campaign with 15 creators across 15+ locations, generating 11.89M+ views, 239M+ impressions, 7.5K+ link clicks, and 107K shares, resulting in significant visibility and engagement. -Worked on large-scale campaigns with top brands including Lenskart, Iris Home Fragrances and Swiss Beauty, achieving 3M+ cumulative engagements and contributing to 15–20% growth in social following and product recall per campaign. -Managed DVCs and ad shoots with Taapsee Pannu (Swiss Beauty), overseeing end-to-end coordination—from scripting and shoot logistics to talent and team alignment. -Built and maintained strong relationships with A-list celebrities, creators, and talent managers—enabling seamless campaign execution and long-term collaborations. -Handled 15–20 influencers per campaign, ensuring high-quality, on-brand content across Instagram, YouTube, and other platforms, leading to 20–30% rise in engagement and shareability. -Negotiated actors and creators contracts, delivering cost savings of up to 30% per campaign while retaining top-tier quality and creator alignment with brand ethos. -Executed successful media amplification campaigns for Knorr and HSBC, reaching out to top media houses, food portals, and finance influencers to drive awareness and improve brand positioning. -Improved engagement rate from 0.6% to 4.8% within three months through optimized content strategy, DVC, TVC, influencer alignment, and social listening. -Oversaw social media content, graphics, and strategy, leading to consistent growth in brand presence and audience engagement. -Onboarded exclusive creators for AWEdeet, expanding the platform’s reach and strengthening its creator network.

•Initiated collaborations with NGOs and influencers for various campaigns, fostering meaningful partnerships to amplify social impact and outreach. •Participated actively in collaborative brainstorming sessions with the founders to generate innovative ideas and concepts for social media initiatives, leveraging diverse perspectives and expertise. •Produced compelling informational video content to raise awareness about social causes, effectively driving conversions and inspiring action among the audience. •Played a key role in planning and organizing fundraising events for social welfare initiatives, ensuring seamless execution and maximizing participation and donations. •Raised approximately ₹13,500 for LGBTQIA+ survivors and ₹13,000 to support 81 menstruates, in collaboration with Pee Safe, through strategic fundraising efforts, demonstrating a commitment to social causes and impactful outcomes.

•Managed six social media accounts of different niche, ensuring consistent brand presence and engagement across platforms. •Led strategic planning and content strategy efforts, orchestrating compelling posts and campaigns tailored to each platform's audience and objectives. •Proficiently navigated six social media platforms, leveraging insights to drive a notable 33% increase in follower engagement. •Developed and maintained detailed social media calendars on a weekly and monthly basis, facilitating organized and timely content scheduling. •Captivated the audience with engaging stories twice on a weekly basis, fostering active interaction and connection with followers. •Worked closely with the creative team to develop compelling content strategies, and actively participated in brand shoots to ensure the creation of impactful visual content.

•Engaged in daily interactions with 10-15 influencers to cultivate and maintain collaborative partnerships, fostering mutually beneficial relationships for brand promotion and awareness. •Tracked and analyzed methodically the performance of marketing campaigns, utilizing data insights to assess effectiveness, identify areas for improvement, and optimize strategies for maximum impact and ROI. •Strategically arranged influencers according to the brand's specific needs and campaign objectives, ensuring alignment with target audience demographics, messaging, and desired outcomes. •Leveraged Google Sheets to meticulously identify the top 100 influencers within relevant niches, evaluating them based on expertise, engagement rate, and profile insights to curate an effective pool of potential collaborators. •Negotiated with influencers to secure collaboration agreements, leveraging persuasive communication and strategic incentives to establish mutually beneficial partnerships that align with brand goals and budgetary considerations.

1. Social Media Management for Ikshana Fest 2. Celebrity Management, Hospitality, and Social Media for Istoria Fest 3. Presenter at Aditya Birla Fashion 4. Recorded for in-house college radio 5. Explored and developed various PR campaigns 6. Created and presented PR campaign ideas through PPTs 7. Gained insights into client servicing by interacting with both the brand and agency sides of PR 8. Participated as a dancer in Milan and Istoria Fest

Voulnteered in various events at college

8.17 CGPA