Nancy Shen

• Led total supplement business, including GT and CBEC products, in Omni channel nationally including on-line, offline, and medical channel. • Redesigned new value chain to upgrade the business model, set up clear product portfolio together with pricing and promotion strategy in different channels to accelerate the business. • Besides, fully involved and contributed in reshaping the brand, redefined brand positioning, key selling point, communication message, marketing investment priority etc.

新业务模式探索 Led self-own business, started up a distinctive supply chain channel to improve the businesses output on the platform by facilitating the distributors to better fulfill their consumers via. right product and effective marketing methods. • Finally made it the most popular channel for distributors among all categories and BUs, and achieved GMV 4X, distributors # 2.5X, repurchasing rate +2.5%, which is ranking No. 1 among all BUs.

Led No. 5 retailer Yonghui to deliver annually RMB 800MM sales target, with growth rate leading P&G by 8pts. Set up national sales and multi-function team, defined clear category and regional priority by joint business plan with customer. • Successfully completed the biggest and most important transition in P&G history from distributor supplied customer to P&G direct ship customer, with close collaboration with multi-function teams including logistics, finance, IT, legal, sales, HR, etc. Ensured the business growth while handling the complicated transition process including sales contract negotiation and sign off, EDI order system set up, logistics arrangement with customer 12 DCs, sales funding reconciliation with customer and 17 distributors, 85 sales representatives and 300+ in store consultants transition, etc.

Led South regional retail team to win and grow P&G value share by 1pt, by clear customized strategies and continuous improvement on in-store fundamentals including distribution/shelf/display/feature share.

Designed the go-to-market strategy of H&S brand, including new initiative launch plan, pricing strategy, trade investment, promotion plan and deployment, etc., with close collaborating with multi-function teams. • Designed and deployed total Hair Care category go-to-market strategy in retail channel, developed Hair Care business and achieved leading results in retail channel key customers like RTM, CRF, Metro, regional retailers, etc.

Led Shandong biggest regional retailer Liqun to turn around the business and first time delivered positive growth in the past 3 years in a sustainable way, by digging out business opportunities from data analysis, aligning joint business plan with customer, and setting up systematic working process for whole team.