Nancy Archer

Newborn Photographer

Branding and Book Cover Design

Worked with ministry staff, elders, worship team, communications team, interns, and the Director of Communications to plan, manage, and develop cohesive church marketing campaigns for worship and events. Worked to standardize and improve system strategies for communication both internally and externally, while maintaining brand standards and guidelines. Managed multiple projects and deadlines, trained interns, collaborated ideas with team members, and worked within team budgets and timelines for promotion. Projects and Skills include: weekly bulletin and social media posts, graphic design, worship announcements, website, e-news, writing and editing, project management, promotional planning, wayfinding signage, print production, photography and slideshows. Supervisor: Christine Cohn, Director of Communications | christinec@upc.org | www.upc.org

DIRECTOR OF COMMUNICATIONS | University Place Presbyterian Church (September 2007–September 2013) Worked with pastoral and ministry staff, elders, interns, freelance web developers, vendors, students, and volunteer photographers to refresh and maintain the church brand, produce marketing materials, and oversee all church communications, including the preschool staff, and music and arts institute. Provided marketing and planning, project management, graphic design, art direction, copywriting and editing for church events and promotions. Developed strategies and systems for internal/external advertising and communications, following patterns of the target audience, with the focus on the mission and vision of the church. Created custom sermon series art, logos, brand collateral, marketing tools, templates for staff use, and PPT presentations for staff training. Strategically integrated ministry event promotion into weekly Sunday marketing plan. Produced weekly bulletin, website, social media, worship announcements, brochures, posters, graphic displays, e-news and direct mail platforms. Special Projects and Skills: Church Branding and Collateral, Website Interior and exterior building signage, event photography & framing, branding and wall mural for Sunset Christian Preschool at UPPC, annual stewardship campaigns, 20 foot historical photo collage, new playground campaign, annual report, in-house printing, Music and Arts Institute branding, and Sunday’s Cup Coffee branding. Supervisor: Rev. Aaron Stewart, Executive Pastor | astewart@uppc.org

KEY ROLE: • Represented SuperGraphics as a supplier of large scale branding items and brand management services to clients such as Nordstrom and the Rack marketing and procurement teams. • Established initial point of contact between Nordstrom Procurement team and SuperGraphics for various RFP’s. • Gathered important details, proof fabric color swatches, dye samples for T-shirts, gather hand bags samples for presentation, coordinate deadlines, details, and specs with manufacturers and designers in Europe, China, etc. Supervisor: Ryan Broderson, Marketing Director, co-owner of Supergraphics

Worked with in-house architects, art director, team members, and outside clients in the community. Responsible for production art, in-house printing, graphic design, research, branding for BCRA and other clients in the community, project management, travel, press checks, color correction, client budget, vendor relationships, community networking, presentation boards, ppt, architectural support, custom letter form, and other custom graphics for staff and clients. KEY CLIENT PROJECTS: MARTIN HENRY COFFEE • Managed Martin Henry Coffee branding and collateral for three store locations (stationary, cups, coffee bags, gift cards, aprons, t-shirts, window signs, product photography, menu signs, digital wall murals, fine art prints, specialty drink campaigns, promotional banners, flyers, etc.) Updated menu boards for quality control purposes. • Worked in the Puyallup Fair historical photo archives to design a series of mounted, collage-style murals and fine art prints to purchase and display at Martin Henry Coffee locations. • Painted a mural of the Martin Henry logo at Top Foods in Puyallup and designed point-of-purchase display at store entrance. • Worked with photos from McCord AFB to design a wall mural (collage) for their third location. Hosted launch parties at each location. ADDITIONAL CLIENT PROJECTS • Painted murals for BCRA and Western State Hospital Children’s Wing • Designed and coordinated wayfinding signage for the Pt. Defiance Zoo and Aquarium • Designed Brand Collateral for Relay for Life, Walmart, Blue Olive, The Commencement, YMCA, Multicare, Tacoma School of the Arts, and BCRA • Designed Branding/logo for Tuscany Coffee Drive-Thru in Lakewood, Tacoma Public Library Foundation, Miss Washington, Julia Ellen etc., Espresso Du Monde, MCS (Mechanical Control Systems) and others. Supervisors: Kristine Nims, Art Director | Lori Sandstrom, Art Director | Lance Kagey, Art Director | Jeff Brown, President