Nancy Bernstein

•Managed and expanded wholesale distribution for multiple luxury eyewear brands throughout California and Western U.S. territories. • Developed and maintained long-term partnerships with independent optical retailers, boutiques, and specialty and luxury accounts • Consistently exceeded territory sales goals through strategic account acquisition and relationship expansion • Introduced premium eyewear collections into new market segments including hospitality, concierge retail, and luxury destination partners • Collaborated with marketing teams to implement branded merchandising and promotional campaigns • Educated retail staff and partners on luxury product positioning and brand storytelling • Managed multi-brand portfolio representing over 40 designer and luxury eyewear labels • Developed partnership opportunities with hospitality groups, resort retail environments, and branded promotional initiatives • Consulted with partners to create customized product programs designed to enhance client engagement and brand recognition

• Directed and mentored Territory Sales Managers overseeing a combined portfolio exceeding $40 million in annual revenue across the Western United States. • Recruited, developed, and coached high-performing sales professionals through structured performance management, field travel support, and ongoing strategic sales training. • Designed and executed strategic pricing and margin optimization frameworks that strengthened competitive positioning while preserving premium brand value. • Analyzed regional and individual performance metrics to identify growth opportunities, implement targeted development plans, and consistently achieve territory revenue goals. • Delivered comprehensive training programs to ensure consistent execution of nationwide brand initiatives, product launches, and merchandising strategies. • Partnered with sales teams and key accounts to develop customized business proposals and partnership programs, aligning product assortments and promotional initiatives with client objectives. • Supported corporate and hospitality partnership opportunities by helping design tailored product programs that enhanced client engagement and brand visibility. • Demonstrated strong cross-functional leadership by collaborating with executive leadership, marketing teams, and operations partners to successfully execute promotional campaigns and regional growth strategies. • Led onboarding and professional development programs for new Territory Sales Managers, ensuring strong product knowledge, brand storytelling consistency, and operational compliance. • Recognized for proactive problem-solving, relationship development, and maintaining long-term client partnerships across luxury retail, independent optical, and specialty distribution channels.

• Achieved consistent year-over-year territory growth, ranking within the top 1% of company sales performance, exceeding annual revenue targets through strategic territory planning and relationship-driven sales execution. • Served as the primary relationship manager for large multi-location accounts, coordinating with internal partners and external stakeholders to ensure long-term client success and portfolio expansion. • Managed multiple high-volume retail chain accounts critical to company revenue, negotiating annual agreements, implementing incentive programs, and strengthening long-term strategic partnerships. • Led the complete sales lifecycle including prospecting, business development, contract negotiation, and closing, consistently identifying new revenue opportunities within luxury retail and specialty distribution channels. • Designed and implemented customized sales programs for high-volume and strategic accounts, enhancing collaboration, increasing sell-through, and driving sustained annual growth. • Planned and executed high-profile luxury brand events and private client activations across boutique retail environments, golf resorts, hospitality venues, and luxury hotel ballrooms, elevating brand visibility and strengthening B2B partnerships. • Partnered with spa retail programs, resort gift shops, and destination retail locations to introduce curated product assortments tailored to experiential luxury environments. • Organized trunk shows, VIP client events, and experiential sales presentations designed to enhance brand storytelling and premium product positioning. • Delivered ongoing product education and sales training programs for retail partners, focusing on material innovation, design inspiration, and brand heritage to improve product knowledge and sales conversion. • Maintained consistent strategic business conversations with key accounts, identifying growth opportunities and implementing staff development initiatives to maximize performance.

• Represented luxury eyewear brands Versace and Revo within the highly competitive Southern California wholesale optical and specialty retail market. • Managed and expanded a portfolio of independent optical retailers, boutique luxury accounts, and specialty sunwear locations across Los Angeles and Orange County territories. • Drove consistent territory revenue growth through strategic account development, relationship management, and premium brand positioning. • Served as a trusted advisor to retail partners by providing merchandising strategy, assortment planning, and sell-through optimization support. • Delivered product knowledge training and brand storytelling presentations for retail staff, emphasizing craftsmanship, materials, and design heritage to elevate customer engagement and sales performance. • Partnered with accounts to develop customized in-store displays and marketing initiatives aligned with luxury brand standards. • Executed full sales cycle responsibilities including prospecting, client acquisition, order management, and long-term account retention. • Identified new distribution opportunities within luxury retail, optical practices, and resort retail environments, expanding brand visibility and regional market share. • Built strong relationships with buyers, opticians, and store ownership groups, strengthening brand loyalty and repeat business.