Cao Hoàng Nam

Marketing Communications Specialist @ VPBank

About

Experience in project management, data analysis, search engine optimization, content marketing and digital advertising . Strong communication, teamwork and problem-solving skills.

Country

Vietnam

City

Hanoi Capital Region

Industry

Marketing & Advertising

Skill

Web Development, Web Analytics, Marketing, Growth Marketing, Marketing Automation, Online Advertising, Web3, Research Skills, Blockchain, Affiliate Marketing, Content Strategy, Marketing Campaign Plans, Email Marketing, Mobile Marketing, Analytical Skills, Data Analysis, SQL, HTML, Cascading Style Sheets (CSS), Project Management

Experience

Marketing Communications Specialist

VPBank

2025-8 - Present · 1 yr 2 mos

Hanoi Capital Region

Growth Marketing Lead

Nami Foundation

2024-9 - 2025-9 · 1 yr 1 mo

Senior Growth Marketing

Nami Foundation

2023-8 - 2024-9 · 1 yr 2 mos

Ho Chi Minh City, Vietnam

SEO Specialist

Cốc Cốc

2022-10 - 2023-4 · 7 mos

Hanoi, Vietnam

Advertising Specialist

LitExtension - #1 eCommerce Migration Service

2022-4 - 2022-10 · 7 mos

Hanoi, Hanoi, Vietnam

- Set up, manage, optimize campaigns on a daily basis on Google Ads, Facebook Ads, Bing Ads and other channels as required to drive awareness, customer acquisition, and sales across these channels. - Keep track and analyse analytics (impr, CTR, CPA, CPC...) to identify areas of opportunity and utilize conversion rate, optimisation tactics to achieve KPI - Create/optimize creatives (banner, video, landing page…) according to channels & campaigns. - Update Facebook Ads, Google Ads, Bing and Google Console... algorithm to optimize ads and analyze data timely.

Senior Search Engine Optimization

LitExtension - #1 eCommerce Migration Service

2021-4 - 2022-10 · 1 yr 7 mos

Hanoi, Hanoi, Vietnam

- Do keyword research in coordination with LitExtension business objectives on a regular basis to generate content ideas and optimize existing content. - Keep track of keyword rankings, analytics, website performance on a daily basis. - Review Site Audit reports to identify areas of opportunity for SEO initiatives and fix basic technical issues on our websites. - Monitor the algorithms set by the search engines to keep up to date with changes - Understanding of working on WordPress site including using programming languages (HTML and CSS). - Build backlink by several methods such as: email outreach, seeding…