Nakyum S.

I am a seasoned digital marketing and brand management professional with expertise across diverse sectors, including virtual humans, gaming, mobile devices, and software. Currently, I serve as the Global Brand Manager at Razer, where I lead cross-functional campaigns that elevate esports and corporate branding, driving global brand visibility and engagement. Previously, I spearheaded the global marketing strategy for KRAFTON's first virtual artist, ANA, a groundbreaking project at the intersection of AI, music, and gaming. My work also includes the successful launch of NEW STATE MOBILE, a highly anticipated mobile game, through the development and execution of a comprehensive global marketing plan. I am deeply passionate about creating innovative, data-driven campaigns that resonate with diverse audiences and fuel business growth. With strong communication, social media marketing, and problem-solving skills, I excel in leading cross-functional teams and collaborating with stakeholders to deliver impactful, high-quality results. My goal is to continue pushing the boundaries of creative marketing, leveraging my expertise to connect brands with their audiences in meaningful and memorable ways.