Nakul Ghai

At LinkedIn, I am a part of the Content Development function embedded within the Product team, focused on scaling the knowledge marketplace. I work at the intersection of content, product, and community to position the platform as the go-to destination for professional knowledge, business insights and stories, and thriving digital communities. I design and execute editorial and engagement strategies that directly impact key platform/product growth and engagement metrics such as DAUs, EKDAUs, CTS, FUVs, HFUVs, CTRs, PIs, and viral action. Key responsibilities include: - Creating, curating, cultivating and circulating impactful stories across 15+ sectors — from AI and technology to finance, retail, and renewables — using data-driven editorial judgment. - Leading marquee projects such as special lists and tentpole campaigns by blending platform data, market insights, and narrative design to boost discovery and action. - Engaging high-value members — publishers, brands, influencers, celebrities, journalists, C-suite executives, and senior leaders — with tailored strategies to help them build vibrant LinkedIn communities. - Shaping content design, distribution logic, and member activation to advance LinkedIn’s position as the world’s leading knowledge marketplace.

Led the charge in both external and internal communications across priority markets in the APAC region – India, Sri Lanka, Singapore, Australia, China, and Japan. Also, I managed strategic PR initiatives for Wiley’s tech centers outside of the U.S. in Romania, Brazil, Jordan, and Greece. At Wiley, I pioneered the shift in Communications from a support function to a critical business asset by establishing robust reporting metrics and integrating data-driven insights into PR plans and outcomes. My role also involved regular issues management with the media and external stakeholders in the APAC region.

Led both external and internal communications for the global brand Wiley in India and supported key projects and campaigns in markets such as US, UK & APAC. Took care of Corporate, Enterprise, Consumer, Business, Product & Sustainability/ESG Communications for the brand in designated markets. In this role, I managed responsibilities ranging from internal and external engagement around Wiley's growth agenda to crafting executive thought leadership, developing integrated brand storytelling, and driving advocacy, policy, social media, employer branding, and CSR narratives. In addition to this, I was also responsible for managing Wiley's issues and crisis management efforts. I worked closely with senior leadership to ensure that all communications activities are aligned with business objectives and overall corporate messaging.

As Wiley’s first-ever APAC hire in Communications, reporting directly to the US & India CEO, I joined the organization as a Communications Specialist in India. I played a pivotal role in establishing the PR & Communications vertical, kicking off communications channels, and building a successful PR function in the country. - Handled Communications (internal & external) as well as press strategy for the brand Wiley and business objectives in India in liaison with the Global Communications team based in Hoboken, New Jersey - Increased SoV for Wiley's broad portfolio of businesses- Research, Learning & Talent in India via measured and cost-effective brand, marketing, influential advocacy and PR efforts - Spearheaded internal communications, campaigns and CSR initiatives for diverse stakeholders and employees in the country - Built thought leadership for Wiley's India leadership via strategic communications and organised social media engagement - Strengthened existing media relationships and built new partnerships for the brand - Identified potential multi-format, multi-lingual and multi-channel storytelling opportunities for effective brand visibility and engagement in the region - Worked closely with the global branding team on website and social media assets for building a coherent brand narrative - Managed external relations with industry bodies, institutions of repute and policy consultants across academia and education - Negotiated contracts and outlined SoW for PR, influencers, and creative agencies on all media-related activities - Handled PR, influencers, social media & crisis management agencies on a day-to-day basis

Consulted global mandates and brands such as Coca-Cola, JCB & AG&P on PR & External Relations. Consistent impressive performance resulted in successive job advancement every year Key Responsibilities: - Planning and curating content including press notes, pitches, briefing documents, executive scripts/presentations, award nominations and message house - Devising media and communications strategies and narratives across traditional and digital media; handling media relations and streamlining press and consumer queries - Managing internal and external stakeholders with requisite assistance and support relating to press and social media - Executing PR campaigns and managing global and local press events - Handling crisis and managing stakeholder expectations on reputation management - Curating marketing communication pitch proposals for businesses and clients including Reddy's Laboratories, Cargill, McCain, Petrotech, Global University Systems (GUS), Dalmia Group, NTPC, Vajor, Hero Electric, and Juul - Managing and maintaining quarterly and yearly metrics and reports for clients

Specialisation in Marketing Analytics, Social Media & Content Strategy

Specialisation in Advertising, Marketing & Public Relations