Najmal Ajas

As a Purchase Coordinator, I manage and oversee the entire procurement process, ensuring timely and cost-effective acquisition of goods and services required for business operations. My role involves collaborating with suppliers, ensuring inventory is maintained, and contributing to the smooth running of the supply chain.

Plan, execute, and monitor digital marketing campaigns across various channels like social media, email, search engines, and display advertising. Create and manage social media profiles, engage with followers, and run social media ads to build brand awareness and drive engagement. Design and execute email marketing campaigns, segment email lists, and analyse open and click-through rates to enhance engagement. Lead Generation: Implement strategies to generate and nurture leads through various digital channels. Oversee all digital marketing efforts, including Google Ads campaigns. Develop overall marketing strategies, coordinate with other marketing channels, and ensure alignment with business objectives. Create and implement comprehensive social media strategies aligned with business objectives. Develop plans to build brand awareness, engage audiences, and drive traffic or sales Plan and oversee the creation of engaging content for social media platforms, including text, images, videos, and infographics. Ensure content aligns with the brand voice and resonates with the target audience. Conduct research to understand audience preferences, behaviors, and demographics. Use analytics tools to track performance, measure engagement, and gain insights for optimizing strategies. Work with other departments (marketing, PR, customer service) to ensure a cohesive approach to social media efforts and alignment with overall marketing strategies. Develop and manage paid social media campaigns, including targeting, budgeting, and ad creation. Analyze ad performance and optimize for better results. Generate regular reports on social media performance, including metrics like engagement, reach, and conversions. Use data to refine strategies and demonstrate the impact of social media efforts.

Developing and implementing digital marketing strategies to drive brand awareness, lead generation and customer acquisition. Managing and optimizing online advertising campaigns across Google Ads and Facebook Ads. Submitting daily and weekly ads report. Continually work on Search Engine Optimization techniques to improve organic search rankings and website visibility. Managing social media accounts and engaging with the audience to increase customer engagement and generate leads. Collaborating with cross-functional teams, including design, content, and development, to ensure cohesive and impactful digital marketing campaigns. Have been part of Kerala’s Largest Impex Digital Onam Campaign (Influencer Campaign) Analyzed and Created SMM audit reports Developed,Designed and maintained a wordpress website for portfolio