Najam Ali

Mozack Marketing Agency — Islamabad, Pakistan Lead Generation Strategist / Quality Assurance Specialist Feb 2024 – Present Overview: Currently working at Mozack, a software house and marketing agency with offices in Islamabad and Karachi. The Islamabad branch offers Academic Writing Services (targeting UK students) and Design & Development Solutions, including Web & App Development, UI/UX Design, SEO, and Digital Marketing. I initially joined as a Quality Assurance Specialist to ensure the performance and quality of the academic writing sales team. After six months, I transitioned to the Design & Development Department as a Lead Generation Strategist, focusing on finding and qualifying international clients through digital channels. Key Responsibilities: Conduct lead generation via LinkedIn, Facebook, Threads, and Instagram. Use tools and CRMs like HubSpot for scraping, verifying, and managing leads. Develop and run email outreach campaigns to engage international clients. Track and report sales and lead quality metrics for continuous improvement. Perform cold calls, emails, and chats with clients for conversion and retention. Collaborate with the design and marketing teams to align outreach strategies. Maintain consistent follow-ups and client communication for long-term engagement.

COLD CALLER

Realme Mobile Technologies – Regional Retail Executive, Advertising & Marketing (Pakistan) Location Pakistan (Region: R2) Time period August 2023 – February 2024 Overview Joined Realme Pakistan in August 2023 to lead regional advertising and marketing initiatives for Zone R2. Responsibilities included boosting in-area advertising and marketing presence, managing outdoor hoardings and market space assessments, providing display standard training to the sales team, monitoring competitor activity, and coordinating marketing initiatives and vendor relationships. Responsibilities: BTL management: Plan and execute below-the-line activations to enhance brand visibility and in-store engagement across Zone R2. Retail management: Oversee regional retail operations to ensure adherence to brand standards and promotional guidelines. Display management: Lead in-store display planning and execution; optimize product visibility and merchandising quality. Branding management: Maintain regional branding consistency; support local campaigns aligned with national branding strategy. Advertising material management: Coordinate creation, delivery, and placement of POS/outdoor materials; ensure timely updates for promotions. Vendor management: Liaise with suppliers and partners; monitor deliverables, negotiate terms, and maintain productive relationships

Section A: Mortgage Live Transfers Lead qualification & transfer readiness: Identify 65+ homeowners and debt-relief prospects; secure consent; note preferred contact channels. Mortgage education: Provide compliant primers on reverse mortgages and debt settlement; avoid guarantees; refer to licensed pros. Live transfer execution: Capture key details in real time; initiate transfer with concise context. Data privacy & compliance: Secure handling; maintain opt-in/out records. Follow-up & content: Share pre-consult educational content; track handoff status. Performance & reporting: Monitor qualified leads, transfers, and consult outcomes. Section B: Solar Live Transfers Lead qualification & transfer readiness: Identify solar-ready homeowners; confirm ownership, roof suitability, and decision-maker status; secure consent. Solar education & quotes: Present no-cost quotes; clarify on-site assessment requirement; avoid guaranteed savings. Live transfer execution: Transfer with concise eligibility context to licensed solar pros. Data privacy & compliance: Protect privacy; maintain opt-in/out records. Follow-up & content: Provide pre-consult educational content; coordinate timely consultations. Performance & reporting: Track qualified leads, transfer speed, and consult outcomes.

Territory Sales Executive (Promoted from Promoter) 📍 Islamabad, Pakistan | 2018 – 2022 Overview: I began my journey with OPPO as a Promoter, where I represented the brand in local markets, managing product displays, customer engagement, and sales performance. Through strong communication, dedication, and consistent target achievement, I was promoted to Sales Executive, where I managed multiple market zones across Islamabad — overseeing retail partnerships, training, and overall sales growth. Key Responsibilities: Managed display setup, stock ordering, and product presentation at assigned outlets. Conducted B2C sales at the shop level, achieving monthly sales targets through effective customer relations and product knowledge. After promotion, handled B2B operations across PWD, Bahria Town, and Ghauri Town (Southeast Islamabad), later expanding to Blue Area, G6, G9, G11, and F7 (Central Islamabad). Oversaw Experience Zones and Model Shops, ensuring brand standards and premium display quality. Delivered product and policy training sessions for retail staff to strengthen sales and service quality. Coordinated closely with wholesalers and retailers for stock availability, order management, and smooth area operations. Monitored competitor activities and reported brand performance insights to management. Maintained strong public relations (PR) with local retailers to ensure loyalty and steady sales flow. Achievements: Consistently achieved and exceeded sales targets in both B2C and B2B roles. Successfully managed and improved display performance across more than 50 retail shops in Islamabad. Recognized for strong field management, teamwork, and commitment to OPPO’s brand image.