Najah M.

Lead the development of the customer-focused product strategy and vision for next-generation devices and global experiences, while driving growth across international Markets. Led the Fire TV UI maximization and measurement program that measured and evaluated the performance of the Fire TV (FTV) user interface, seeking to maximize the value of engaging end-customer activities and direct revenue and monetization. Launched the integrated inCar entertainment experience Drove the account receivable program for inkind payments which led to multiple lucrative partnerships in 3 different markets launched automated tax and accounting for tracking Fire TV remote button activations for US deals. This launch automated tax and accounting workflows and enables Fire TV BD partners to sign remote button deals with the enterprise business partners (ex: Hulu, Netflix).

Led international teams in refining product vision, creating strategic roadmaps of prioritized features for iHeartRadio website, optimizing experiences for flagship users on iOS and Android. Partnered with engineering and analytics teams to define cross-platform features, driving improvements based on data driven insights, utilizing agile methodologies. Conducted user interviews and testing to validate enhancements, driving increased user satisfaction and loyalty. Drove significant growth, achieving 8.1 million unique listeners in July 2020, an increase of 113% YoY. Drove the launch of “World Wide Podcast” a global version of iheart.com that opened access to podcast globally and expedited iHeartMedia’s growth as the #1 commercial podcaster. Driving an average of 67M unique visitors per month. Successfully launched redesign of responsive widgets for Podcast/Episode/Live/Playlist/Artist & Favorites Radio, increasing web growth generating an average 3,500,000 uniques/month and 726k Web CUME/month for Podcast episode, allowing third parties to embed any iHeartRadio station onto a webpage. Coordinated and planned the release of an optimized responsive website, the reduction in web load time, which led to a reduction in website load time by 35% in Q1 of 2017, continued iterations in Q3 of 2018 have further reduced website load time by 55secs.

Oversaw product offerings and merchandising to maximize domestic and international sales and ensure timely delivery. Launched 3 new products within 1 year, enhancing customer product user experience for an optimized responsive, scalable web engagement, focusing on mobile and tablet user experiences to achieve product objectives.

Managed all aspects of businesses operations and decision making, resulting in positive business growth and revenue.

Drove projects ensuring timely launches, promotions, and events. Created usability protocols, prototyping, persona creation and requirements definition, in collaboration with functional team members while utilizing agile methodologies.

Provided project leadership for website production by developing and integrating dynamic webpages for MTV.com. Worked closely with other departments and technical teams to devise and enhance strategies for site production.