Naitik Vora

I oversee the management of a flu vaccine brand with a market size of ₹130 crore, where I focus on crafting impactful marketing strategies to strengthen brand presence and accelerate market share growth. In addition, I play an active role in spearheading the launch of a new vaccine, driving its strategy from planning to execution for a successful market introduction.

Completed a Management Internship at URIHK Pharmaceuticals Pvt Ltd with a focus on Market Research and Brand Management from June to September 2023. Led two pivotal projects: Chronic Pulmonary aspergillosis and Hepatitis E vaccine. Actively contributed to impactful campaigns by leveraging insights gained from an expansive survey conducted across Mumbai, engaging with doctors and pharmacists. Utilized data analysis techniques to identify market trends and consumer preferences, contributing to developing targeted marketing strategies. Collaborated with cross-functional teams, including Regulatory, Marketing, Demand and Planning, Distribution, and Logistics, to understand operations holistically. Utilized business analytics to identify opportunities for process optimization and efficiency improvements across departments. Key Achievements: We conducted an expansive survey across Mumbai, extracting valuable insights from doctors and pharmacists, resulting in actionable recommendations that informed strategic decision-making processes. Played a key role in developing and executing impactful campaigns, resulting in increased brand awareness, sales growth, etc.

Worked in quality control and quality assurance department and studied QA-QC documentation Marketing training Assisted in Analytical Testing- Dissolution, Disintegration, BU, CU testing

Engaging in marketing strategies and conducting cold calls for Shine Projects