Nagy Barbara

Senior Marketing Specialist @ Parkl Digital Technologies

About

Hey there! I'm Barbara, a Senior Marketing Specialist who likes turning "meh" into "wow." I enjoy turning complex ideas into clear, engaging campaigns that deliver real results. My main focus areas are copywriting, project management, and building marketing strategies that actually support business goals.I like working on projects where I can shape ideas, bring structure to the process, and see campaigns come to life from start to finish.So, if you're in need of marketing expertise and a dash of humor, let's connect!

Country

Hungary

City

Budapest

Industry

Human Resources

Skill

Event Management, B2B Marketing, Marketing Strategy, Pay Per Click (PPC), Employer Branding, Employer experience, Corporate Communications, Communication, Market Research, EVP, Equality & Diversity, Content Marketing, Creativity Skills, Business Communications, Presentation Skills, Search Engine Optimization (SEO), Teamwork, Digital Marketing, Email Marketing, Mobile Marketing

Experience

Senior Marketing Specialist

Parkl Digital Technologies

2025-7 - Present · 1 yr 3 mos

Budapest, Hungary

- creative writing (case studies, other business materials) - strategic PR content development (concepting and editorial preparation) - event marketing and project management - writing and designing B2B marketing materials - social media communication management - briefing graphic designers - working closely with the sales and management team - basic off-site SEO

Senior Marketing Specialist

Trenkwalder Hungary

2024-6 - 2025-6 · 1 yr 1 mo

Budapest, Hungary

- handling all the direct marketing campaigns (B2B and B2C) - creative writing (publications, case studies, other business materials) - Google Ads and LinkedIn Ads management - writing and designing B2B and B2C marketing materials - briefing graphic designers and other agencies - admin of the company's website, problem shooting - basic on and off-site SEO - event marketing and project management - working closely with the management team and board members - managing marketing contracts

Marketing Specialist

Trenkwalder Hungary

2020-9 - 2024-6 · 3 yrs 10 mos

Budapest, Hungary

Marketing munkatárs

Trenkwalder Hungary

2020-3 - 2020-9 · 7 mos

Budapest

Copywriter

Fosters

2020-11 - 2021-5 · 7 mos

Budapest, Hungary

- inventing content design to make it easier for shelter dogs to get adopted - making creatives in Illustrator on a weekly basic - copywriting content for social media platforms - pre-planning content

Marketing Assistant

Diákhitel Központ Zrt.

2019-2 - 2020-2 · 1 yr 1 mo

- handling business contacts and marketing orders - writing and uploading marketing tenders - keeping in touch with business partners - briefing creative agencies - event marketing management (festivals and expos) - management of annual donations

Search Engine Optimizer

Weboptim Ltd.

2018-7 - 2018-12 · 6 mos

Budapest

- handling basic on and off-site SEO projects - assisting Google Adwords campaigns - web page analysis - creative writing - making online creative materials

Marketing Assistant

USE International

2014-6 - 2015-6 · 1 yr 1 mo

Budapest, Hungary

- keeping social media platforms up to date - event marketing - showroom management - keeping in touch with business partners

Education

Laba Hungary

PPC campaign management

2024-2 - 2024-4 · 3 mos

Laba Hungary

Employer Branding Startegy

2023-2 - 2023-3 · 2 mos

An employer brand is much more than a catchy slogan in a job advertisement. A good employer brand serves a business purpose, it is established, credible and appeals to current and prospective colleagues.