Nagaraj M

Digital Marketing Executive @ Fourrts

About

I am a Digital Marketing Specialist with 2.5+ years of hands-on experience in performance marketing, lead generation, and scalable digital growth. I help businesses improve online visibility, generate qualified leads, and achieve measurable results through data-driven marketing strategies. My core expertise lies in Meta Ads, Google Ads, SEO, SEM, LinkedIn marketing, and social media optimization, where I plan, execute, and continuously optimize campaigns to improve CTR, conversions, CPL, and ROI. I have strong experience managing campaigns end-to-end, from audience targeting and keyword research to creative optimization and performance analysis. I also bring solid experience in WordPress website development, building responsive and conversion-focused websites and landing pages using Elementor, with basic HTML and CSS customization. My work focuses on improving user experience, page performance, and conversion rates aligned with marketing objectives. I am highly data-driven and regularly track campaign performance using Google Analytics and Google Search Console, converting insights into actionable improvements. I have executed email marketing and WhatsApp marketing campaigns to support lead nurturing, follow-ups, and customer engagement. What I Bring • Performance marketing across paid and organic channels • Strong lead generation and conversion optimization skills • SEO, SEM, and LinkedIn marketing for business growth • Social media optimization and campaign execution • WordPress website and landing page optimization • Data-driven decision-making using analytics tools • Effective collaboration with design, content, and sales teams I am passionate about continuous learning, optimization, and delivering digital marketing solutions that drive real business impact and long-term growth.

Country

India

City

Chennai

Industry

Information Technology & Services

Skill

Social Media Marketing, Product Marketing, Digital Campaign Management, Content Marketing, Marketing Strategy, Digital Analytics, Campaign Performance Tracking, Brand Awareness Campaigns, Digital Advertising, Digital Marketing Media, Canva, Digital Marketing Specialist, Paid Advertising, SEO/SEM, Odoo Functional, Business Workflows, Business Analysis, Keyword Research, SEO, ERP Exposure (Odoo)

Experience

Digital Marketing Executive

Fourrts

2026-3 - Present · 7 mos

Chennai, Tamil Nadu, India

Working as a Digital Marketing Executive at Fourrts (India) Laboratories Pvt. Ltd., contributing to digital initiatives that strengthen the visibility of pharmaceutical brands and healthcare products. Involved in supporting digital campaigns, managing product-related communication, and coordinating online promotional activities aligned with pharmaceutical marketing standards. Collaborating with internal teams to promote Fourrts’ pharmaceutical products through professional digital platforms and educational content targeted at healthcare professionals and relevant audiences. Supporting digital communication strategies that improve brand awareness and product reach within the healthcare and pharmaceutical sector. Focused on delivering accurate, compliant, and impactful digital communication that aligns with the marketing objectives of Fourrts (India) Laboratories Pvt. Ltd. and supports the company’s presence in the pharmaceutical industry.

Digital Marketing Specialist

AVOOR NETWORKS PVT. LTD.

2024-3 - 2026-2 · 2 yrs

Bengaluru

Performance Marketing & Lead Generation Planned, executed, and optimized Meta Ads and Google Ads campaigns end-to-end. Handled audience targeting, keyword research, ad creatives, bidding, and budget allocation to consistently improve CTR, conversions, CPL, and ROI. Search Engine Marketing & Social Media Executed SEM and SMO strategies to drive inbound leads and brand visibility. Managed LinkedIn marketing for B2B branding and lead generation. Performed SEO activities including keyword research, on-page optimization, internal linking, and content coordination. Analytics & Optimization Tracked and analyzed campaign performance using Google Analytics and Google Search Console. Conducted keyword and competitor research using Google Keyword Planner and SEMrush. Managed content scheduling and monitoring using Zoho Social and Odoo Social Media. Web Development & Conversion Optimization Built and optimized WordPress websites and landing pages using Elementor, focusing on responsive and conversion-driven design. Applied HTML and CSS customizations to improve UI, page speed, and landing page performance. Implemented website chatbots and appointment booking tools. Managed domains and hosting platforms. Marketing Automation & Lead Management Used Odoo CRM for lead tracking, task management, and follow-ups. Automated workflows using Make.com to improve efficiency and response time. Executed email marketing and WhatsApp marketing campaigns to support lead nurturing and customer engagement. Local & Marketplace Marketing Optimized Google My Business (GMB) profiles and improved Google Maps visibility for local lead generation. Supported B2B inquiries and inbound lead flow through IndiaMART. Collaboration & Execution Collaborated with sales, design, and business teams to improve lead quality. Used Google Meet, Microsoft Teams, WhatsApp Business, and auto-reply systems for coordination. Strong capability in AI prompt generation for content, ads, and automation workflows.