Nadya Aulia Shafira
Brand Manager @ PT Sreeya Sewu Indonesia Tbk
About
A passionate Food Technology graduate from Padjadjaran University with extensive knowledge of Product Development and Project Management. I began my career as a Management Trainee at PT. Sreeya Sewu Indonesia, where I worked across different functions and obtained hands-on experience in various projects, including new product development. Acknowledged for my adaptability and problem-solving skills, I was trusted to take on the role of R&D Supervisor, leading formulation trials, sensory evaluations, and cross functional teamwork. As Brand Manager, I am currently leveraging my expertise in integrating market insights into product strategies that drive brand growth and enhance consumer relevance.
Indonesia
Kota Bogor
Food Production
Brand Management, Positioning (Marketing), Good Manufacturing Practice (GMP), Integrated Marketing, Marketing Plan Creation, Brand Innovation, Customer Insight, Product Innovation, Product Development, Presentations, Fast-Moving Consumer Goods (FMCG), Design Thinking, Creative Problem Solving, Critical Thinking, Research Project Management, R&D Operations, Research and Development (R&D), Food Processing, Lean Manufacturing, Project Management
Experience

Research and Development Supervisor
- Develop products by conducting lab-scale trial, plant-scale trial, and process monitoring on production machines - Prepare sensory evaluation test and report the result - Improve existing products, both formula and processes - Conducting trial for alternative raw materials to reduce costs - Monitoring characteristics of incoming new sample of raw materials and packaging materials

Management Trainee
Sreeya's Development of Career (DoC) program is specifically designed to refine and nurture the inherent potential of candidates to become the company's future leaders. The journey is divided into 3 phases: Bootcamp, Rotation in Business Unit Foods (Poultry Slaughterhouse and PT. Belfoods Indonesia), and On-the-Job Training. Soft Skills Training: Agile Concept, Design Thinking, Public Speaking, Mental Toughness, etc. Poultry Slaughterhouse Rotated across 5 departments (PPIC, QA/QC, R&D, Production, Engineering & Utility, and Warehouse & Logistic). During this journey, I was able to: -Developed ideas to increase manpower efficiency and optimize live bird hanging process in unloading area. PT. Belfoods Indonesia Rotated across 5 departments (PPIC, QA/QC, R&D, Production, Engineering & Utility, and Warehouse & Logistic). During this journey, I was able to: -Analyze, observe, and implement solution to reduce underweight products in the Sausage Line. -Execute a project to increase capacity of Nugget Line's Meat Preparation Area On-the-Job Training in R&D Department : -Successfully improved texture quality of existing product using new material, without significantly increase on cost of goods material (COGM) of the product. -Conducting trials to find alternative raw materials to reduce the cost of goods material (COGM) of the product.
Nadya Aulia Shafira's Contact Information
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